Thoughts for the Week

  1. How Do You Innovate? 4/11/2022

    For much of my life I thought innovation was reserved for inventors and creative types who turned their own imaginings into useful things. Then Steve Jobs transformed it into a business model by innovating around the customer experience.

  2. Are You Measuring What Matters? 4/4/2022

    Thought for the Week—Are you measuring what matters?

  3. For (Saint) Pete's Sake 3/21/2022

    We all love underdog stories, small programs outperforming their better-resourced competitors, but underdog stories can deliver so much more than exciting sports. 

  4. Are We Asking Ourselves The Right Questions About B2B Tradeshows? 3/7/2022

    When speaking with my friends who have been in sales and marketing roles for a while, questions about the return of tradeshows often come up. When do you think we’ll get back to normal and trade shows will be busy again? Perhaps we’re asking ourselves the wrong question.

  5. Think Like A Publisher 3/2/2022

    If you are part of a B2B organization that delivers complex solutions that require a long-sales cycle, stop spray-and-pray and think like a publisher.

  6. Thought For The Week! 2/15/2022

    Is your B2B messaging organic free-range, or omega-3 fortified brown?

  7. Curiosity With A Purpose 1/31/2022

    Did you know that NASA still has a rover named Curiosity that has been exploring Mars for nearly 10 years?

  8. Navigating To Better Results With Your Content Marketing Strategy 11/2/2021

    A lot of B2B companies who have been executing content marketing strategies for a while tell me they feel a little lost and they’re not sure where to go.

  9. Know Your Buyer 10/29/2021

    Research indicates buyers are investing more time in understanding sellers. How much time do you put into understanding your buyers? 

  10. Aspen Season in The Rockies 10/25/2021

    What B2B marketing and sales operations can learn from the Rocky Mountain Aspen!