FYB Method

1. The Follow Your Buyer Philosophy Explained 1/1/2026

   Life Science Connect, the parent company of Follow Your Buyer, has had a front row seat for the past several decades for the evolutionary transformation of the buyer's journey. Here is what we learned!

2. The Real Buyer's Journey 1/2/2026

   The single force that has disrupted the way B2B solution providers market and sell is also the most critical to business success, buyers. As buyers discovered and embraced on-demand, digital content to help them solve problems, not make purchasing decisions, they pushed long-held B2B marketing traditions aside, rendering them obsolete.

3. Customer-Centered Content Marketing Part 1 1/3/2026

   Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is a content-marketing strategy that is aligned with the real buyer's journey.

4. Customer-Centered Content Marketing - Part 2 1/4/2026

   It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.

5. Earn More Business With Buyer-Aligned Sales Lead Follow-Up 1/5/2026

   The outcome we should have for every sales follow-up with a potential buyer is to help them advance to the next stage of their buyer's journey.

6. Measuring Results 1/6/2026

   In our modern digital, data-rich environment, the way organizations can measure results has undergone significant change, but it requires a dramatic shift in thinking from one that measures ready-to-buy leads and closed sales to one that has valuable business intelligence as an outcome