Since you’ve gotten this far, we assume you’ve spent some time on our website, perhaps you follow us on LinkedIn and maybe you even receive our weekly newsletter.

You are the reason we rise each day and go to work!

We are a community intended to help B2B business leaders, marketers and salespeople use the Follow Your Buyer methodology to influence target audiences throughout their entire buyer’s journey. Those who have adopted this approach significantly outperform their competitors that use outdated strategies.

We also seek to practice what we preach! So, we use the Follow Your Buyer approach to better understand the challenges that B2B companies face, discover how we can best help you, and celebrate with you when you achieve extraordinary results.

We rely on your feedback and input to deliver valuable articles, interviews, best practices, and tips related to B2B marketing and sales.

We’d love to hear from you!

Sincerely, Perry

Perry Rearick
Chief Editor | Follow Your Buyer 


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Erie, PA 16510


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Cranberry Township, PA 16066

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