Follow Your Buyer
The increasing complexity of B2B buying means marketers can no longer afford to only focus on individual leads.
- What Should We Write About? Advice For Choosing The Best Content Marketing Topics
- How To Get SMEs To Play For Your Content Marketing Team
- The Case Against Negative Lead Scoring
- The New Normal In B2B Marketing Is Already Here
- Marketers Are From Mars And Sales Reps Are From Venus
- Follow Your Buyer: An Introduction For Innovative B2B Marketers
- How To Explain Content Marketing To Sales & Executive Teams
Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey
A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.
The Value Of Audience Access
Being a successful B2B marketer hinges on getting your content in front of an engaged audience of your buyers.
The Risk Of Confusing Thought Leadership With Selling
B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).
Thinking Beyond Net-New Leads: Part 1
Infatuation with net-new leads means lost opportunities, so B2B marketers need to push back when the sales team undervalues lead intelligence on prospects they “are already working.”
5 Stages Of B2B Content Marketing Maturity
Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.
What Press Releases Reveal About The State Of B2B Marketing
Four steps to help B2B marketers and agencies stop wasting precious resources on press releases.
What To Do With Those Content Marketing Leads
Ask yourself these 4 questions when formulating a follow-up plan for buyers who engage with your content.
Recycled Content: Giving New Life To Your B2B Marketing Strategy
Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.
The New Definition Of Leads For B2B Marketers
All leads are not created equal. Understanding the difference between marketing qualified leads, sales qualified leads, sales ready leads, and sales winnable leads is essential in B2B environments.
8 Tips For Vetting Your Marketing Agency
Advice on asking the right questions about an agency’s operations and strategy before you outsource any B2B marketing activities.
Why Your Content Creation Strategy Needs Buyer-Centric Research
Choosing the content themes that will best drive buyer engagement used to be an educated guessing game, but now it can be an exact science thanks to primary research.
What Does Enough Thought Leadership Look Like In Content Marketing?
There is a critical minimum volume of content that B2B marketers need to earn thought leadership status on a narrative.
The Trouble With Silos
No one gets excited about adding another meeting to their schedule, but the right kind can offer immediate improvement if you suspect important information is getting trapped in your separate marketing and sales silos.
Communicating Your Value In The Information Age
Communicating your value in The Information Age means giving your prospect what they need rather than what you want.
Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age
A Model for Business Growth In The Information Age.
From The Editor: What A Marketer Learned From Sales Meetings
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
From The Editor: The Necessity Of Marketing Maintenance
Don’t go dark on your buyers, even if they aren’t buying right now.
A Content Marketing Cheat Sheet For Non-Marketers
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.
From The Editor: Will B2B Marketers Flinch When Trade Shows Are Back?
Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?
From The Editor: An Insider’s Take On B2B Events
I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.
From The Editor: Welcome To FollowYourBuyer.com
A note from our chief editor, Abby Sorensen.
From The Editor: 2021 B2B Marketing Predictions
It’s time to face the music: We won’t be dancing at trade shows anytime soon.
A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking. This deep-thinking exercise will guide and refine your content marketing plan. Download the Engagement Engine worksheets today and get started.