FEATURED ARTICLES

The New Normal In B2B Marketing Is Already Here

This is a watershed moment for B2B marketers to reallocate marketing budgets to better align with the buyer's journey.

• Lessons Learned By A 40-Year-Old B2B Publisher
• How To Explain Content Marketing To Sales & Executive Teams

• Marketers Are From Mars And Sales Reps Are From Venus
• Sales Follow-Up: Where B2B Content Marketing Goes Wrong
• So You Want To Be Your Own Publisher…
• Creating Brand Awareness With B2B Content Marketing
• Marketing Do's & Don'ts When B2B Trade Shows Return
• Content Marketing Is...
• 2 Missing Pieces Of Your Marketing Attribution Puzzle

• Write For Someone, Not For Everyone

  Developing accurate buyer personas and tailoring content might sound easy, but it’s arguably the most difficult – and the most important – part of the content marketing process.

• 8 Tips For Vetting Your Marketing Agency

  Advice on asking the right questions about an agency’s operations and strategy before you outsource any B2B marketing activities.

• 5 Ways To Improve Your Content Strategy

  Your content and communication need to follow one basic principle -- the key to creating successful B2B relationships is by providing your audience with information that they find timely, helpful, and useful. With that as our guiding principle, use these five tips to improve your content strategy.

• What Should We Write About? Advice For Choosing The Best Content Marketing Topics

  Determining what to write about is one of the biggest challenges for content marketers. Here's how to pick the topics that will truly drive engagement with your target buyers.

• Recycled Content: Giving New Life To Your B2B Marketing Strategy

  Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.

• Creating Content Is Half The Battle (But It Doesn’t Win The Buyer Attention War)

  B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.

• Who Is Your Marketing Campaign Serving?

  Your buyers purchase what they need to purchase when they need to purchase it (not when you decide to run a campaign). So why do B2B marketers structure almost everything they do around campaigns.

• How A Small B2B Marketing Team Secured Over $28M In Quotes In Less Than A Year

  Adapting to the new normal by replacing trade shows with a content marketing program helped close $6 million+ in new business.

• Thinking Beyond Net-New Leads: Part 2

  Don’t lose sight of opportunities to upsell, cross-sell, and retain existing customers just because your marketing strategy places too much emphasis on net-new leads.

• What Really Is A Buyer Persona?

  A buyer persona is a description of a specific person for whom your products and services are intended. It goes beyond statistics and demographics and defines behaviors, motivations, likes/dislikes, traits, etc. Its intent is to help you reach your customers on a human level.