FEATURED ARTICLES

What Not To Write About: 4 Content Marketing Traps To Avoid

It will only take 2-3 minutes to read this article. But a much larger time investment is required to take a close, critical look at an existing content library and plans for new content creation to evaluate whether content falls into these traps.

• What To Do With Those Content Marketing Leads
• How To Get SMEs To Play For Your Content Marketing Team

• 8 Tips For Vetting Your Marketing Agency
• The B2B Buyer’s Journey: Explained
• The New Normal In B2B Marketing Is Already Here
• Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey
• 5 Stages Of B2B Content Marketing Maturity
• What Press Releases Reveal About The State Of B2B Marketing
• The Case Against Negative Lead Scoring

• 6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It)

  There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.

• Content Marketing: Tell Me Something I Don’t Know

  Content that engages readers by addressing the challenges they face is a great marketing tool for water and wastewater solutions providers. However, too many companies still focus this effort on themselves and their product while most readers have a strong filter for an advertisement that’s dressed up to look like helpful content.

• Sales Follow-Up: Where B2B Content Marketing Goes Wrong

  A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.

• It’s Time To Rethink Your Content Approval Process

  If you want to improve your content marketing strategy, start by streamlining how content moves from draft to delivery.

• The Best Content Marketing Can’t Outperform Bad Sales Follow-up

  A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.

• The Data Problem Marketers Don’t Know They Have

  B2B marketing and sales teams have robotic data-related issues that are silently wreaking havoc on their ability to understand buyer’s journeys and engage their prospects.

• How A Small B2B Marketing Team Secured Over $28M In Quotes In Less Than A Year

  Adapting to the new normal by replacing trade shows with a content marketing program helped close $6 million+ in new business.

• Thinking Beyond Net-New Leads: Part 1

  Infatuation with net-new leads means lost opportunities, so B2B marketers need to push back when the sales team undervalues lead intelligence on prospects they “are already working.”

• Inside An OEM’s Buyer’s Journey For Manufacturing Partnerships

  This behind-the-scenes look at one drug delivery device OEM’s two-year buyer’s journey represents the complexities involved in evaluating suppliers.

• A Guide For Mapping Content To The B2B Buyer's Journey

  Creating, classifying, and analyzing content according to the stages of the buyer's journey enables marketers to identify potential buying activity and share that valuable insight with their sales team.