It will only take 2-3 minutes to read this article. But a much larger time investment is required to take a close, critical look at an existing content library and plans for new content creation to evaluate whether content falls into these traps.
- 8 Tips For Vetting Your Marketing Agency
- The B2B Buyer’s Journey: Explained
- The New Normal In B2B Marketing Is Already Here
- Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey
- 5 Stages Of B2B Content Marketing Maturity
- What Press Releases Reveal About The State Of B2B Marketing
- The Case Against Negative Lead Scoring
6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It)
There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.
Content Marketing: Tell Me Something I Don’t Know
Content that engages readers by addressing the challenges they face is a great marketing tool for water and wastewater solutions providers. However, too many companies still focus this effort on themselves and their product while most readers have a strong filter for an advertisement that’s dressed up to look like helpful content.
Sales Follow-Up: Where B2B Content Marketing Goes Wrong
A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.
It’s Time To Rethink Your Content Approval Process
If you want to improve your content marketing strategy, start by streamlining how content moves from draft to delivery.
The Best Content Marketing Can’t Outperform Bad Sales Follow-up
A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.
The Data Problem Marketers Don’t Know They Have
B2B marketing and sales teams have robotic data-related issues that are silently wreaking havoc on their ability to understand buyer’s journeys and engage their prospects.
How A Small B2B Marketing Team Secured Over $28M In Quotes In Less Than A Year
Adapting to the new normal by replacing trade shows with a content marketing program helped close $6 million+ in new business.
Thinking Beyond Net-New Leads: Part 1
Infatuation with net-new leads means lost opportunities, so B2B marketers need to push back when the sales team undervalues lead intelligence on prospects they “are already working.”
Inside An OEM’s Buyer’s Journey For Manufacturing Partnerships
This behind-the-scenes look at one drug delivery device OEM’s two-year buyer’s journey represents the complexities involved in evaluating suppliers.
A Guide For Mapping Content To The B2B Buyer's Journey
Creating, classifying, and analyzing content according to the stages of the buyer's journey enables marketers to identify potential buying activity and share that valuable insight with their sales team.
A content cluster provides context as well as a logical path for readers.
Choosing the content themes that will best drive buyer engagement used to be an educated guessing game, but now it can be an exact science thanks to primary research.
There is a critical minimum volume of content that B2B marketers need to earn thought leadership status on a narrative.
No one gets excited about adding another meeting to their schedule, but the right kind can offer immediate improvement if you suspect important information is getting trapped in your separate marketing and sales silos.
Communicating your value in The Information Age means giving your prospect what they need rather than what you want.
From The Editor: What A Marketer Learned From Sales Meetings
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
From The Editor: The Necessity Of Marketing Maintenance
Don’t go dark on your buyers, even if they aren’t buying right now.
From The Editor: Will B2B Marketers Flinch When Trade Shows Are Back?
Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?
A Content Marketing Cheat Sheet For Non-Marketers
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.
From The Editor: An Insider’s Take On B2B Events
I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.
From The Editor: Welcome To FollowYourBuyer.com
A note from our chief editor, Abby Sorensen.
From The Editor: Do Your Marketing Reports Actually Matter?
Marketers can prove their value to sales and executive teams by showing data-driven metrics that are important (not just interesting) to the overall goals of the organization.
A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking. This deep-thinking exercise will guide and refine your content marketing plan. Download the Engagement Engine worksheets today and get started.