FEATURED ARTICLES

The Value Of Audience Access

Being a successful B2B marketer hinges on getting your content in front of an engaged audience of your buyers.

• Navigating To Better Results With Your Content Marketing Strategy
• Sales Follow-Up: Where B2B Content Marketing Goes Wrong

• 5 Ways To Improve Your Content Strategy
• A New & Improved B2B Publishing Model
• Write For Someone, Not For Everyone
• It’s Time To Rethink Your Content Approval Process
• How To Get SMEs To Play For Your Content Marketing Team
• Follow Your Buyer: An Introduction For Innovative B2B Marketers
• The Risk Of Confusing Thought Leadership With Selling

• Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey

  A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.

• The Case Against Negative Lead Scoring

  A real-world example of how an unbiased third party can right-angle check existing marketing processes.

• Thinking Beyond Net-New Leads: Part 2

  Don’t lose sight of opportunities to upsell, cross-sell, and retain existing customers just because your marketing strategy places too much emphasis on net-new leads.

• Content Marketing Is...

  Content marketing is a discipline that requires study and practice. It’s not a fad, a buzzword, or the next passing fancy. It’s a skill that needs to be developed and mastered.

• How To Explain Content Marketing To Sales & Executive Teams

  Content marketing might not be a new concept for marketers, but it usually is for sales teams, and that's why marketers need to take the initiative to educate their colleagues about what it is and how it works.

• 4 Reasons Your Marketing Isn’t Creating Sales Winnable Leads

  Some leads are better than others, yet certain B2B content marketing tactics and strategies will only ever generate low-quality opportunities that will result in frustrated sales teams.

• Marketing Do's & Don'ts When B2B Trade Shows Return

  A global pandemic meant B2B marketers couldn't spend money on in-person events for many months, but will they continue to think outside the box when the temptation returns?

• Creating Brand Awareness With B2B Content Marketing

  An effective content marketing strategy can do more than generate demand; it can create brand awareness without breaking the bank like traditional marketing tactics.

• Content Marketing: Four Essential Elements

  There are four things every B2B marketer needs to know and understand to become a successful content marketer. Learn and master these first.

• B2B Content Marketing Is The New And Improved Trade Show Floor

  The buyer’s journey has changed, and that’s exactly why B2B marketers need to invest more in content marketing and less in outdated brand awareness activities like trade shows.