FEATURED ARTICLES

  • Taking A Lesson From B2C Marketing Storytellers!

    It seems that Chevy is all in on storytelling with their advertising this year. The latest is the story of Mrs. Hayes, her life, both struggles and joys over time, and we eventually connect the dots on why she kept that old car that won’t start.

  • The Scientific Impact Of Using Stories In Your B2B Marketing Content

    According to Katarina Gajdacsova, Chief Marketing Officer at Kiz Digital, including a good story in our marketing content mix helps to connect your products or services with a prospect on an emotional level. After all, we’re human and try as we might to remain logical when making purchases, there is a significant emotional component to big B2B buying decisions. 

  • 2023, The Year Of The Gig Entrepreneur!

    The term gig, traces its roots to jazz music when musicians referred to their individual performances as gigs. And it describes a growing segment of our economy filled with workers and employers who see a world comprised of limitless opportunities if the right network of resources can be pulled together. Like jazz, there is a significant amount of improvisation.

  • Are You Practicing Balance In Your Life?

    Physical exercise has always been an important part of my life. But as I grew older and creakier, I abandoned the “no brain, nor pain, no gain” approach to exercise and instead, pursued balance.

  • Your Nonmarketing Leadership Is Also A Target Audience!

    Good B2B marketers know their buyers! You understand them, the problems they face, and the missed opportunities they lament, and conclude how your solutions can help them. You develop personas for all 8-12 people on the typical B2B buying team and then craft engaging content about things that matter to them. Have you done the same for your own organization?

GUEST CONTRIBUTORS

  • Email is a broad set of marketing initiatives. Thus, a dive into the topic will always feel, and be, incomplete. That said, here is a slightly-deeper-than-surface view into what is necessary for a high-performing B2B email marketing program in 2023. Email marketing isn’t going anywhere, but email analytics are getting a bit more complicated.

  • It’s one thing to create content, but it’s another to engage your audience altogether. And, if you’re not engaging your audience by educating or entertaining them, then what’s the point of creating content in the first place?

  • When it comes to your LinkedIn profile, you want it to be current and complete. The more you have filled out your profile, the better. This will do things like raise your social selling index (SSI) score and help you stand out among searches on the platform.

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  • What’s Your B2B Marketing Superpower?

    Maurice Davis has a superpower, and it is understanding customers. I don’t mean the surface level demographics of age, gender, location, and business. He can see the world from a prospect’s point of view and apply that empathy in helping businesses develop marketing strategies, create content that attracts customers, and grow their businesses beyond their expectations.

  • The Scientific Impact Of Using Stories In Your B2B Marketing Content

    According to Katarina Gajdacsova, Chief Marketing Officer at Kiz Digital, including a good story in our marketing content mix helps to connect your products or services with a prospect on an emotional level. After all, we’re human and try as we might to remain logical when making purchases, there is a significant emotional component to big B2B buying decisions. 

  • Are Your Customers Everywhere In Your Marketing Content?

    Chevy introduced their 2023 electric vehicle (EV) fleet in September, a traditional time when automakers unveil their new models. The timing of the campaign, done by ad agency Commonwealth//McCann, isn’t unusual, but it is a great ad that offers a lesson in customer-centric messaging. 

THOUGHT FOR THE WEEK

  • Email marketing remains the most common way B2B solution providers communicate their value to an external audience to generate business. Once started, our operations to churn out e-blasts become so routine that we can easily forget why we’re doing it. 

ENGAGEMENT ENGINE

A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking. This deep-thinking exercise will guide and refine your content marketing plan. Download the Engagement Engine worksheets today and get started.