When creating your customer persona there are two main camps that organizations fall into. Those that have customers and those do not have customers or at least very few. If you fall into the group with customers that is great, but it still does not mean you are finished, in fact it could be the recipe for disaster. 

Business-to-business sales professionals are no strangers to innovation. The last decade has seen a shift to Zoom meetings, the rise of hyperscale data vendors, and modern RevOps. The days of smiling and dialing and wining and dining aren’t over, per se, but things are markedly different. Enter the next disruptor: artificial intelligence and ChatGPT in particular.

Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

Chris offers the best advice I've ever heard on developing a marketing budget that gets buy in from the CFO and the rest of the executive team. 

One doesn't develop a biologic therapy on a whim, marketing is not different. Strategic marketing plans that accurately measure results, will enable lead attribution, capture marketing ROI, and build credibility with your C-suite executives.

Get busy marketing, or get busy dying. As much as 85% of the buyer's journey is completed before a prospect has contact with sales and this is the realm of marketing, according to Chris Slocumb. Without smart marketing, your business' growth will be significantly limited.