Follow Your Buyer
This is a watershed moment for B2B marketers to reallocate marketing budgets to better align with the buyer's journey.
- Who Is Your Marketing Campaign Serving?
- How To Get SMEs To Play For Your Content Marketing Team
- So You Want To Be Your Own Publisher…
- Thinking Beyond Net-New Leads: Part 2
- Imagining An Ideal Application Of Behavioral Analytics In B2B Marketing
- What To Do With Those Content Marketing Leads
- The Sales Funnel Is Not The Buyer’s Journey
6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It)
There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.
B2B Content Marketing Is The New And Improved Trade Show Floor
The buyer’s journey has changed, and that’s exactly why B2B marketers need to invest more in content marketing and less in outdated brand awareness activities like trade shows.
A New & Improved B2B Publishing Model
An effective publishing model today involves uncovering buyer intent using a reader-centric philosophy backed by data analytics. If that sounds complicated, it’s because it is.
Give Your Lead Scoring A Soul
Effective lead scoring requires a hands-on approach where industry expertise and an understanding of the buyer’s journey take precedence over automation.
Behavioral Analytics: An Overview For B2B Marketers
A perfect B2B marketing world of identifying purchasing intent isn’t as far-fetched as it seems thanks to advancements in behavioral analytics.
The New Definition Of Leads For B2B Marketers
All leads are not created equal. Understanding the difference between marketing qualified leads, sales qualified leads, sales ready leads, and sales winnable leads is essential in B2B environments.
Applying B2C Predictive Analytics To B2B Marketing
It’s much easier to predict customer behavior in B2C marketing, but B2B marketers can still take advantage of behavioral data to gain better insight into the buyer’s journey.
Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey
A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.
Recycled Content: Giving New Life To Your B2B Marketing Strategy
Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.
5 Stages Of B2B Content Marketing Maturity
Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.
Why Your Content Creation Strategy Needs Buyer-Centric Research
Choosing the content themes that will best drive buyer engagement used to be an educated guessing game, but now it can be an exact science thanks to primary research.
What Does Enough Thought Leadership Look Like In Content Marketing?
There is a critical minimum volume of content that B2B marketers need to earn thought leadership status on a narrative.
The Trouble With Silos
No one gets excited about adding another meeting to their schedule, but the right kind can offer immediate improvement if you suspect important information is getting trapped in your separate marketing and sales silos.
Communicating Your Value In The Information Age
Communicating your value in The Information Age means giving your prospect what they need rather than what you want.
Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age
A Model for Business Growth In The Information Age.
From The Editor: What A Marketer Learned From Sales Meetings
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
From The Editor: The Necessity Of Marketing Maintenance
Don’t go dark on your buyers, even if they aren’t buying right now.
A Content Marketing Cheat Sheet For Non-Marketers
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.
From The Editor: Will B2B Marketers Flinch When Trade Shows Are Back?
Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?
From The Editor: An Insider’s Take On B2B Events
I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.
From The Editor: Welcome To FollowYourBuyer.com
A note from our chief editor, Abby Sorensen.
From The Editor: 2021 B2B Marketing Predictions
It’s time to face the music: We won’t be dancing at trade shows anytime soon.
A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking. This deep-thinking exercise will guide and refine your content marketing plan. Download the Engagement Engine worksheets today and get started.