FEATURED ARTICLES
The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.
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![Chill with giants]( "Chillin’ With Giants!")
Chillin’ With Giants!Occasionally I stray a bit away from B2B marketing and sales in my thought-for-the-week, this is one of those times, sort of.
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![Hightest-position-meter-GettyImages-647232312]( "Who Does Your Impact Marketing Impact The Most?")
Who Does Your Impact Marketing Impact The Most?Who does you impact marketing impact the most? If you answered, “our business”, of course you would be correct. All marketing impacts one’s business, both positively and negatively.
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![GettyImages-1221596090]( "Enlitic’s Formula For Success – Enthusiastically Focusing On The Biggest Opportunity")
Enlitic’s Formula For Success – Enthusiastically Focusing On The Biggest OpportunityYou might describe Enlitic as a modern healthcare technology company and you wouldn’t be wrong. But, while they use a blend of technologies paired with artificial intelligence (AI), they prefer to call themselves an intelligence company. The way they position themselves in the market and communicate their value is an excellent case study in effective B2B marketing communications.
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![Golf-ball-on-grass-GettyImages-1302762915]( "How’s Your Long Game?")
How’s Your Long Game?There was a big event last week and, no, I’m not talking about the box office release of the movie Cocaine Bear. The Oracle of Omaha spoke!
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![GettyImages-1420679447]( "B2B Thought Leadership Content Is More Important Than Ever")
B2B Thought Leadership Content Is More Important Than EverThe 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report was released in December. It is the 5th annual study and I believe it is one of the most important reports for B2B companies and their marketing and sales leadership. I recently spoke to Kate Cooper, Executive Vice President and Midwest Market Lead in Edelman’s Business Marketing practice and she shared some key take aways from the report.
GUEST CONTRIBUTORS
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![Multicolor-social-network-GettyImages-1383122126]( "Seven Magnificent B2B Social Media Marketing-Tips")
B2B social media content is one of the hardest things for companies to get right. In this article, I explore what social media is, why businesses should care about it, and tips for getting started with seven types of posts.
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![Unique-faces-GettyImages-1291584234]( "6 Simples Ways To Humanize Your B2B Brand")
As a B2B company, you may think it’s necessary to keep a corporate demeanor in everything you do. But the truth is, humanizing your brand can help you connect with clients naturally – and then naturally stand out. Here’s how you can make that happen.
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![GettyImages-467638860]( "What Makes A Great Value Proposition? And How Do You Create One?")
A value proposition is a bridge in the mind of your customer to show them how a need they have can be achieved and giving them a reason to buy from you.
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![GettyImages-182174995]( "Measuring The Results Of B2B Marketing: Looking Beyond Sales Lead Attribution")
Measuring The Results Of B2B Marketing: Looking Beyond Sales Lead AttributionWhile there is an overwhelming amount of data that tells us the buyer’s journey begins long before direct contact with a salesperson, most B2B solution providers attribute leads to something that occurred right before the direct contact. For example, they saw our booth at a tradeshow, or they contacted us right after visiting our website. However, a single piece of marketing collateral rarely, if ever, converts someone from knowing nothing about you to a sales qualified lead.
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![GettyImages-1221596090]( "Enlitic’s Formula For Success – Enthusiastically Focusing On The Biggest Opportunity")
Enlitic’s Formula For Success – Enthusiastically Focusing On The Biggest OpportunityYou might describe Enlitic as a modern healthcare technology company and you wouldn’t be wrong. But, while they use a blend of technologies paired with artificial intelligence (AI), they prefer to call themselves an intelligence company. The way they position themselves in the market and communicate their value is an excellent case study in effective B2B marketing communications.
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![GettyImages-1420679447]( "B2B Thought Leadership Content Is More Important Than Ever")
B2B Thought Leadership Content Is More Important Than EverThe 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report was released in December. It is the 5th annual study and I believe it is one of the most important reports for B2B companies and their marketing and sales leadership. I recently spoke to Kate Cooper, Executive Vice President and Midwest Market Lead in Edelman’s Business Marketing practice and she shared some key take aways from the report.
THOUGHT FOR THE WEEK
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![GettyImages-1356593648]( "Overly Automated Marketing And Sales May Be Killing Your Business!")
The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.
NEWSLETTER ARCHIVE
- 03.29.23 -- Embrace the FOMO-B2B Social Media Marketing
- 03.27.23 -- Thought for the Week – Overly automated marketing and sales may be killing your business!
- 03.22.23 -- Measuring The Results Of B2B Marketing, Look Beyond Sales Lead Attribution
- 03.20.23 -- Thought for the Week – What does your marketing content do?
- 03.15.23 -- Creating continuity between B2B marketing and sales!
ENGAGEMENT ENGINE
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