FEATURED ARTICLES

  • Are You Managing Your Technology Or Is Your Technology Managing You?

    In the early stages of our buyer’s journey for technology solutions, we’re learning about the problems it can solve, and we begin forming our expectations around our own problems. But it is easy to lose track of our initial outcomes on the way to making a buying decision.

  • The Truth Shall Set You Free

    The primary way that B2B companies communicate their value and promote their services and products is through email marketing, what we commonly refer to as the e-blast. 

  • Outperforming The Competition With An Underdog Attitude

    We love underdogs. Remember when the US hockey team earned a gold medal with an astonishing defeat of the Soviet Union in the 1980 Olympics? Or how about the perennial underdogs, AFC Richmond, coached by our favorite uber-optimist Ted Lasso.

  • When The Truth Speaks, Take Good Notes!

    Email marketing is a primary way B2B companies communicate their value and promote their services and products, but when one was the last time you did some list maintenance?

  • Are We Asking Ourselves The Right Questions About B2B Tradeshows?

    When speaking with my friends who have been in sales and marketing roles for a while, questions about the return of tradeshows often come up. When do you think we’ll get back to normal and trade shows will be busy again? Perhaps we’re asking ourselves the wrong question.

GUEST CONTRIBUTORS

  • When it comes to your LinkedIn profile, you want it to be current and complete. The more you have filled out your profile, the better. This will do things like raise your social selling index (SSI) score and help you stand out among searches on the platform.

  • Creating content is a critical component of your business’ overall marketing plan. Through content, you create an audience made up of your ideal customers and then inform, engage, and even entertain them. But one of the biggest obstacles many businesses face is what exactly to write about. 

  • Many will have heard talk of taking a data driven approach to Sales and Marketing and having a Data Strategy but what exactly does it mean? Well quite simply it is about using data to help inform your decision making, strategy and tactics, particularly in terms of sales and marketing planning and activity. 

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  • Are Your Customers Everywhere In Your Marketing Content?

    Chevy introduced their 2023 electric vehicle (EV) fleet in September, a traditional time when automakers unveil their new models. The timing of the campaign, done by ad agency Commonwealth//McCann, isn’t unusual, but it is a great ad that offers a lesson in customer-centric messaging. 

  • Making B2B Human Again!

    At some point we sucked the life out of our B2B marketing communications. Maybe it’s the way we over automate our outgoing messages or that we’ve turned our marketing departments into impersonal content production centers.

  • When The Truth Speaks, Take Good Notes!

    Email marketing is a primary way B2B companies communicate their value and promote their services and products, but when one was the last time you did some list maintenance?

THOUGHT FOR THE WEEK

  • Effective B2B content marketers put a lot of effort in determining content themes and topics, creatively producing it, intentionally distributing it, and measuring the results. But have you ever done a self-assessment of your marketing content based on its ability to engage your prospects and buyers with something they care about? 

ENGAGEMENT ENGINE

A framework to fueling sustained growth by linking marketing with market opportunity via long-term, strategic thinking. This deep-thinking exercise will guide and refine your content marketing plan. Download the Engagement Engine worksheets today and get started.