Latest Columns

  1. From The Editor: What A Marketer Learned From Sales Meetings 9/30/2020

    Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.

  2. From The Editor: The Necessity Of Marketing Maintenance 9/30/2020

    Don’t go dark on your buyers, even if they aren’t buying right now.

  3. A Content Marketing Cheat Sheet For Non-Marketers 9/30/2020

    Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.

  4. From The Editor: Will B2B Marketers Flinch When Trade Shows Are Back? 9/30/2020

    Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?

  5. From The Editor: An Insider’s Take On B2B Events 9/22/2020

    I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.

  6. From The Editor: Welcome To FollowYourBuyer.com 10/14/2019

    A note from our chief editor, Abby Sorensen.

  7. From The Editor: 2021 B2B Marketing Predictions

    It’s time to face the music: We won’t be dancing at trade shows anytime soon.

  8. From The Editor: Do Your Marketing Reports Actually Matter?

    Marketers can prove their value to sales and executive teams by showing data-driven metrics that are important (not just interesting) to the overall goals of the organization.