It’s time to face the music: We won’t be dancing at trade shows anytime soon.
Many complain about the disconnect between sales and marketing, but few will take the first step to bridge the gap by attending each other's regular meetings.
Don’t go dark on your buyers, even if they aren’t buying right now.
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.
Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?
I love B2B events, sales reps love events, some marketers love events – but that doesn't mean events should eat up so much budget that you can’t effectively reach your target prospects in other, more cost-effective ways.
A note from our chief editor, Abby Sorensen.
Marketers can prove their value to sales and executive teams by showing data-driven metrics that are important (not just interesting) to the overall goals of the organization.
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