This is a watershed moment for B2B marketers to reallocate marketing budgets to better align with the buyer's journey.
Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.
Effective lead scoring requires a hands-on approach where industry expertise and an understanding of the buyer’s journey take precedence over automation.
A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.
Don’t go dark on your buyers, even if they aren’t buying right now.
A real-world example of how an unbiased third party can right-angle check existing marketing processes.
Measuring ROI in B2B marketing is easier with multi-touch and multi-contact attribution models that shed light on the entire buyer’s journey.
Understanding how B2B buying works is the first step to building sales and marketing processes that work. This 5-minute read can help you take that critical first step.
Ask yourself (and your sales team) these 4 questions when formulating a follow-up plan for B2B buyers who engage with your content.
There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.
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