Follow Your Buyer is a community, and if you have ideas you’d like to share, consider contributing an article.
We’re interested in strategies, tactics, best practices, case studies, tips, and opinion pieces to help B2B marketing and sales professionals. If your article is published, you will receive full authorship credit and the opportunity to present your ideas to a managed subscribership of B2B executives, marketers, and salespeople.
Our readers are seeking expert advice on how to improve B2B marketing and sales operations for a buyer’s journey that is becoming ever complex.
Some of the specific topics include: B2B content marketing, understanding the buyer’s journey, using the right technology to support marketing and sales, customer-centered operations, developing B2B salespeople, proper sales follow-up, integrating B2B marketing and sales, digital transformation, and measuring results.
If your article is accepted:
· It will be prominently placed on the Follow Your Buyer home page and included in our newsletter that is published each Wednesday.
· It will be shared on LinkedIn and posted to the Follow Your Buyer page on LinkedIn.
· As an author, you will be highlighted in the article’s boiler plate with a bio and contact information.
· With multiple contributions over time, you may qualify to be included on the contributors’ page of the Follow Your Buyer website with links to all your articles.
How to Submit
Email your article or idea to the chief editor at the email address below.
Articles should be approximately 1200-1400 words.
Submit articles in a Microsoft Word document.
Articles that promote your company, products, or services, other than in the boiler plate will not be considered.
Articles should be original and exclusive to Follow Your Buyer. They should not have run in any print or online publication previously, in any form, or scheduled to run.
Submissions should include author bio, company or organization description, links to webpage, and contact information.
The Follow Your Buyer editorial team reserves the right to accept or reject any submission.
All accepted articles, bios and company descriptions will be reviewed and edited for style, clarity, spelling, grammar, and accuracy.
We have a rolling submission schedule and do not use a traditional editorial calendar, so we will work with authors to establish reasonable deadlines.