Trailblazer Interviews

  1. Global Economic Uncertainty & How to Thrive with Antifragile Business Operations 11/17/2025

    Joe Renny, Head of Corporate Development at CatSci Ltd., believes that global economic uncertainty is the new normal that is hear to stay, and to succeed we must embrace an operational framework to not only survive, but thrive. And that framework is antifragillity!

  2. Overcoming Chronic Inefficiencies in Drug Development with AI 10/24/2025

    An interview with Ryan Hawkins, Founder of TransferAI, on how AI is addressing the chronic inefficiencies in the drug development process and delivering therapies more quickly to patients.

  3. Develop Effective Marketing Plans for 2026 and Beyond 10/21/2025

    An interview with Christine Slocumb, B2B marketing expert, author of Stop Starvation Marketing and Exit Advisor at the Whisper Group for healthcare, biotech and technology companies. Chris shares her thoughts on current market conditions in life sciences, what business leaders can expect in 2026, and how to develop marketing plans to thrive in 2026 and beyond.

  4. How Great Storytelling Drives Better Audience Engagement 10/1/2025

    Paul Furiga joins me for this edition of the Trailblazers to speak about how great storytelling can be a key part of your B2B marketing strategy. He shares valuable insights from his career as a journalist, public relations professional and gifted storyteller. Since recording our interview, Paul’s company, WordWrite, has become part of Vendilli Digital Group.

  5. Launching A New Customer-Centered Offering - How To Do It Right 9/22/2025

    Andy Holt, Chief Commercial Officer at Viralgen Vector Core, speaks about introducing a new CDMO service based on an unmet need among gene therapy drug innovators. He describes the process of market analysis, target audience analysis, defining and refining the service capabilities, gaining the support of key stake holders in his organization, and developing and executing their internal and external messaging.

  6. B2B Content Marketing & Measuring Results 9/12/2025

    This episode of the Trailblazers is so packed full of common sense, actionable advice regarding B2B marketing, it is impossible to succinctly summarize it. But here I’ll give it a try! What should you stop doing and do more of, what is good content marketing, what is good content, you must start paying much more attention to what your target audience wants & also what they need to solve the problems they have, how to really measure results, make sure you have a clear why to your marketing strategy and what you want to measure, how to really measure attribution…and much, much more!

  7. Uncovering the Hidden Buyer: Edelman 2025 Thought Leadership Impact Report 8/21/2025

    Are you reaching the hidden buyer with your marketing communications? This year's Edelman Thought Leadership Impact Report reveals that buying teams have gotten larger and include hidden influencers who can stall buying cycles or accelerate them. The right marketing approach that includes thought leadership content can turn these hidden infuencers into champions for your brand.

  8. Making B2B More H2H with An Effective Social Media Strategy 8/5/2025

    Braden Wallake, CEO of HyperSocial, a B2B marketing agency with an expertise in using social media to drive business growth, joins me on this edition of the Trailblazers. He explains how a Human2Human strategy can drive B2B growth and the role social media can have. He also helps us understand how LinkedIn works and offers some tips on how to better, and more deeply, connect with others. 

  9. A Conversation with Dr. Judith Ng-Cashin, Chief Medical Officer at Novotech 7/29/2025

    Dr. Judith Ng-Cashin, Chief Medical Officer at Novotech, joins me to speak about the important role of CROs in delivering innovative drug therapies, the role of the CMO, and operational innovation in a rapidly changing world.

  10. From The Mailroom To The Boardroom: A Conversation With Cindy Henderson Of Veristat 7/9/2025

    Cindy Henderson, Chief Strategy Officer at Veristat speaks about her role at a clinical research organization, sustaining a customer-centered culture, steering their digital transformation, and shares some professional development wisdom too.