Trailblazer Interviews

1. From The Mailroom To The Boardroom: A Conversation With Cindy Henderson Of Veristat 7/9/2025

   Cindy Henderson, Chief Strategy Officer at Versistat speaks about her role at a clinical research organization, sustaining a customer-centered culture, steering their digital transformation, and shares some professional development wisdom too.

2. Helping, Not Selling: The Key to Successful Business Development 6/23/2025

   My guest, Sarah Sink, Senior Business Development Executive in the drug development & manufacturing outsourcing space, shares her approach to sales which is not about selling at all. Rather, its outcome is to build strong stategic partnerships by emphasizing active listening, etablishing clear expectations, and knowing when to challenge, when to pause and when to employ the right subject matter expert.

3. The Journey From Process Engineer To CEO, Lessons from A Professional Life Well-Lived 6/20/2025

   My guest Susan Stipa discusses her journey from being a 22-year-old process engineer at a large pharmaceutical company to her role today as the CEO of Phylloceuticals, where they employ plants as bioreactors. It is an interview filled with great advice from lessons she has learned throughout her career.

4. Effective B2B Marketing Is Both Science And Art! 5/27/2025

   An interview with Greg Ippolito! Greg & I discuss left brain-right brain marketing opperations, how to better understand engagement data, tilting a prospect's momentum in your direction, digital brand activation and much more.

5. Simplifying the Complex and Other Principles That Can Change the Trajectory of Your Business & Life 5/2/2025

   Min Park, Chief Commercial Officer at Matica Biotechnology, shares wisdom gained from a career in life sciences. Learn about the beacon concept, the 80/20 rule, how to foster a culture that values knowledge transfer and much more.

6. Rebranding Is More Than Simply A Logo Change 4/23/2025

   Julie-Ann Cabana, Chief Marketing Officer for Altasciences, led a highly successful rebranding initiative. Hear why and how they did it, how they measured the results, and the positive impact it had on their business. Whether you're considering a rebranding effort or not, the value to be learned from Julie-Ann in this discussion is significant.

7. The Secrets To Creating Marketing Messages That Stick 4/3/2025

   B2B marketers don't often give messaging development the time and effort it deserves, which then underperforms with target audiences. Michelle Rovner, Director of Marketing for the Professional Society for Health Economics and Outcomes Research (ISPOR), discusses the keys to developing effective marketing messages.

8. Lifecore Biomedical: When Culture Drives Business 3/10/2025

   Darren Hieber, Senior Vice President of Corporate Development at Lifecore Biomedical speaks about the pharmaceutical landscape for challenging drugs, building a marketing and sales engine, synching marketing & sales with oprations, and Lifecore's values.

9. The X-Matrix, Coming To A Business Near You 2/28/2025

   Dan Sullivan & Nero Haralalka from TBM Consulting Group speak about the Hoshin process, X-Matrix planning and execution tool, and how to transition from "what" you want to accomplish with your business to "how" you will do it.

10. Content Marketing Development Best Practices With Trisha Gladd 2/14/2025

    Trisha Gladd, Director of Content Production at Life Science Connect, explains how to develop a content strategy that consistently produces engaging marketing content in the complex B2B life sciences space.