Trailblazer Interviews

  1. Content Marketing Development Best Practices With Trisha Gladd 2/14/2025

    Trisha Gladd, Director of Content Production at Life Science Connect, explains how to develop a content strategy that consistently produces engaging marketing content in the complex B2B life sciences space.

  2. Building a Marketing & Sales Operation from the Ground Up with Janette Buechler 2/6/2025

    Janette Buechler, Senior Marketing & Sales Leader in B2B Life Sciences, shares advice about building a marketing and sales operation from scratch, the wise use of resources, selecting the right vendors, and properly engaging prospects throughout their buyer's journey...and much more!

  3. Trailblazers, Best of 2024, Part 2 1/15/2025

    We had so many valuable highlights from the 2024 Trailblazer episodes that we created a part 2 of the best, I hope you enjoy them!

  4. The Trailblazers - Best of 2024 1/8/2025

    Here are some highlights from Trailblazer interviews in 2024.

  5. Annie Dunleavy On The Flywheel Of B2B Thought Leadership 12/2/2024

    Interview with Annie Dunleavy, Executive Vice President & U.S. Head of Content Strategy for Edelman Business Marketing on how to consistently generate thought leadership content that attracts your target audience.

  6. Erika Morris & Abby Sorensen On Marketing & Selling Complex Solutions in the Life Sciences Space 11/18/2024

    Interview with Erika Morris, Director of Business Development, and Abby Sorensen, Senior Manager for Commercial Operations for a Pharma CDMO.

  7. Heather Nielsen Sugrue, A Model For Cell & Gene CDMO Business Success 11/1/2024

    There is a lot of buzz around cell & gene therapies that can mask the difficulty from a business standpoint in advancing them from discovery through commercial production. No one understands this more clearly than Heather Nielsen Sugrue. In this interview she shares her model for cell & gene CDMO success. This is a must view for anyone in CDMO leadership.

  8. Alex Halstead, Connecting Life Sciences Companies With The Right Human Talent 11/1/2024

    On the surface, it appears like there is a lot of unnecessary human resources churn in the drug development and manufacturing industry. Veteran life sciences HR recruiter, Alex Halstead, explains the conditions these organizations face when seeking the talent necessary for advancing drug therapies and offers advice to them, as well as, those seeking new roles.

  9. Heather Nielsen Sugrue, Being True To Selling What You Do In Cell & Gene Therapy 10/11/2024

    Highly accomplished sales and marketing executive Heather Nielsen Sugrue, speaks about the complex business of cell & gene therapies, the challenges to achieving successful drug therapy development, the critical role of CDMOs, and the impact of investors.

  10. Christine Slocumb, Is Your B2B Marketing Suffering From Malnutrition? 9/26/2024

    Interview with Christine Slocumb, Author of "Stop Starvation Marketing", Chief Growth Officer at the Supreme Group & Founder of Clarity Quest Marketing.