Trailblazer Interviews

  1. Heather Nielsen Sugrue, A Model For Cell & Gene CDMO Business Success 11/1/2024

    There is a lot of buzz around cell & gene therapies that can mask the difficulty from a business standpoint in advancing them from discovery through commercial production. No one understands this more clearly than Heather Nielsen Sugrue. In this interview she shares her model for cell & gene CDMO success. This is a must view for anyone in CDMO leadership.

  2. Alex Halstead, Connecting Life Sciences Companies With The Right Human Talent 11/1/2024

    On the surface, it appears like there is a lot of unnecessary human resources churn in the drug development and manufacturing industry. Veteran life sciences HR recruiter, Alex Halstead, explains the conditions these organizations face when seeking the talent necessary for advancing drug therapies and offers advice to them, as well as, those seeking new roles.

  3. Heather Nielsen Sugrue, Being True To Selling What You Do In Cell & Gene Therapy 10/11/2024

    Highly accomplished sales and marketing executive Heather Nielsen Sugrue, speaks about the complex business of cell & gene therapies, the challenges to achieving successful drug therapy development, the critical role of CDMOs, and the impact of investors.

  4. Christine Slocumb, Is Your B2B Marketing Suffering From Malnutrition? 9/26/2024

    Interview with Christine Slocumb, Author of "Stop Starvation Marketing", Chief Growth Officer at the Supreme Group & Founder of Clarity Quest Marketing.

  5. Blazing New Markets With Jennifer Kingsley 9/11/2024

    Jennifer Kingsley, Chief Commercial Officer at VintaBio, shares the exciting challenges of introducing innovative solutions in the complex world of cell and gene therapies.

  6. Toyna Chin, Rebranding At The Global Level 9/3/2024

    My guest, Toyna Chin, Global Marketing Director at Novotech, unpacks and simplifies the complex work of leading a global rebranding strategy.

  7. Demystifying Data Analytics With Vasudha Khanaparpkar From Grant Thornton In The UAE 8/21/2024

    Data analytics is one of the fastest evolving tools available to business leaders to help them make better decisions and B2B marketers to understand the complex buyer's journey. Visudha simplifies the complex.

  8. Jeanette McMurtry, Turning Traditional Marketing On End To Achieve Remarkable Growth 7/24/2024

    Jeanette McMurtry experienced an epiphany that changed the way she thinks about marketing. It has led her on a journey as an author, thought leader, and valuable advisor to business leaders. She joins me as a guest to share her insights.

  9. John Dawes: B2B Advertising Effectiveness And The 95:5 Rule 6/25/2024

    At any given point in time, only 5% of your target audience is ready-to-buy, yet we tend to focus all our marketing resources on this group. John Dawes from the Ehrenberg-Bass Institute of Marketing offers advice on what we should do instead.

  10. Creating Incredible Content Marketing Strategies With Wendy Jacobson 6/3/2024

    Content marketing savant, Wendy Jacobson, discusses a framework for effective content marketing strategies, how to create case studies that attract buyers, and offers key tips for content marketing success.