Trailblazer Interviews

1. Christine Slocumb, Is Your B2B Marketing Suffering From Malnutrition? 9/26/2024

   Interview with Christine Slocumb, Author of "Stop Starvation Marketing", Chief Growth Officer at the Supreme Group & Founder of Clarity Quest Marketing.

2. Blazing New Markets With Jennifer Kingsley 9/11/2024

   Jennifer Kingsley, Chief Commercial Officer at VintaBio, shares the exciting challenges of introducing innovative solutions in the complex world of cell and gene therapies.

3. Toyna Chin, Rebranding At The Global Level 9/3/2024

   My guest, Toyna Chin, Global Marketing Director at Novotech, unpacks and simplifies the complex work of leading a global rebranding strategy.

4. Demystifying Data Analytics With Vasudha Khanaparpkar From Grant Thornton In The UAE 8/21/2024

   Data analytics is one of the fastest evolving tools available to business leaders to help them make better decisions and B2B marketers to understand the complex buyer's journey. Visudha simplifies the complex.

5. Jeanette McMurtry, Turning Traditional Marketing On End To Achieve Remarkable Growth 7/24/2024

   Jeanette McMurtry experienced an epiphany that changed the way she thinks about marketing. It has led her on a journey as an author, thought leader, and valuable advisor to business leaders. She joins me as a guest to share her insights.

6. John Dawes: B2B Advertising Effectiveness And The 95:5 Rule 6/25/2024

   At any given point in time, only 5% of your target audience is ready-to-buy, yet we tend to focus all our marketing resources on this group. John Dawes from the Ehrenberg-Bass Institute of Marketing offers advice on what we should do instead.

7. Creating Incredible Content Marketing Strategies With Wendy Jacobson 6/3/2024

   Content marketing savant, Wendy Jacobson, discusses a framework for effective content marketing strategies, how to create case studies that attract buyers, and offers key tips for content marketing success.

8. Getting Smart On Using Generative AI For B2B Marketing With Adam Smartschan. Chief Strategy Officer At Altitude Marketing 5/7/2024

   Most of what we're hearing about Generative AI and ChatGPT is not grounded in fact, nor is it objective. Adam Smartschan shares practical, actionable advice if your thinking of using, or are already using, ChatGPT or technologies like it.

9. What Is Good Thought Leadership? 4/9/2024

   Annie Dunleavy, SVP & US Head of Content Strategy, Edelman Business Marketing talks about what makes good thought leadership content that engages target audiences.

10. Interview With Annie Dunleavy, Senior VP, US Head Of Content Strategy, Edelman Business Marketing 4/9/2024

    Annie Dunleavy, Senior Vice President and US Head of Content Strategy, Edelman Business Marketing, shares findings and insights from the 2024 Thought Leadership Impact Study done by Edelman in collaboration with LinkedIn.