Trailblazer Interviews

1. Making B2B More H2H with An Effective Social Media Strategy 8/5/2025

   Braden Wallake, CEO of HyperSocial, a B2B marketing agency with an expertise in using social media to drive business growth, joins me on this edition of the Trailblazers. He explains how a Human2Human strategy can drive B2B growth and the role social media can have. He also helps us understand how LinkedIn works and offers some tips on how to better, and more deeply, connect with others. 

2. A Conversation with Dr. Judith Ng-Cashin, Chief Medical Officer at Novotech 7/29/2025

   Dr. Judith Ng-Cashin, Chief Medical Officer at Novotech, joins me to speak about the important role of CROs in delivering innovative drug therapies, the role of the CMO, and operational innovation in a rapidly changing world.

3. From The Mailroom To The Boardroom: A Conversation With Cindy Henderson Of Veristat 7/9/2025

   Cindy Henderson, Chief Strategy Officer at Veristat speaks about her role at a clinical research organization, sustaining a customer-centered culture, steering their digital transformation, and shares some professional development wisdom too.

4. Helping, Not Selling: The Key to Successful Business Development 6/23/2025

   My guest, Sarah Sink, Senior Business Development Executive in the drug development & manufacturing outsourcing space, shares her approach to sales which is not about selling at all. Rather, its outcome is to build strong stategic partnerships by emphasizing active listening, etablishing clear expectations, and knowing when to challenge, when to pause and when to employ the right subject matter expert.

5. The Journey From Process Engineer To CEO, Lessons from A Professional Life Well-Lived 6/20/2025

   My guest Susan Stipa discusses her journey from being a 22-year-old process engineer at a large pharmaceutical company to her role today as the CEO of Phylloceuticals, where they employ plants as bioreactors. It is an interview filled with great advice from lessons she has learned throughout her career.

6. Effective B2B Marketing Is Both Science And Art! 5/27/2025

   An interview with Greg Ippolito! Greg & I discuss left brain-right brain marketing opperations, how to better understand engagement data, tilting a prospect's momentum in your direction, digital brand activation and much more.

7. Simplifying the Complex and Other Principles That Can Change the Trajectory of Your Business & Life 5/2/2025

   Min Park, Chief Commercial Officer at Matica Biotechnology, shares wisdom gained from a career in life sciences. Learn about the beacon concept, the 80/20 rule, how to foster a culture that values knowledge transfer and much more.

8. Rebranding Is More Than Simply A Logo Change 4/23/2025

   Julie-Ann Cabana, Chief Marketing Officer for Altasciences, led a highly successful rebranding initiative. Hear why and how they did it, how they measured the results, and the positive impact it had on their business. Whether you're considering a rebranding effort or not, the value to be learned from Julie-Ann in this discussion is significant.

9. The Secrets To Creating Marketing Messages That Stick 4/3/2025

   B2B marketers don't often give messaging development the time and effort it deserves, which then underperforms with target audiences. Michelle Rovner, Director of Marketing for the Professional Society for Health Economics and Outcomes Research (ISPOR), discusses the keys to developing effective marketing messages.

10. Lifecore Biomedical: When Culture Drives Business 3/10/2025

    Darren Hieber, Senior Vice President of Corporate Development at Lifecore Biomedical speaks about the pharmaceutical landscape for challenging drugs, building a marketing and sales engine, synching marketing & sales with oprations, and Lifecore's values.