Right To Play, Right To Win: Boreal's Business Strategy Story

New cell and gene therapy clinical breakthroughs & manufacturing innovations are emerging quickly in a field already characterized by scientific acceleration. It is awfully difficult for CDMOs to effectively communicate their capabilities, let alone establish a new brand in this space. Enter Boreal Biomanufacturing! Eric Lee, General Manger, shares his and Boreal’s story, the challenges they faced, and the strategy they used to develop their new brand.