AI & Marketing Are Merging To Create A New Wild West In B2B

Artur Tkachev and Seth Preston, Co-Founders of Inf//uent Life Sciences Marketing, join Perry Rearick for the latest edition of the Trailblazers. Disapointing results have B2B solution providers questioning the effectiveness of traditional digital marketing, like email and organic website traffic. Vast amounts of time and resources are wasted trying to address the symptoms and there is little progress on addressing the real underlying problems. The game has changed and B2B buying teams supported by AI agents are operating differently. Sellers must adapt!