Trailblazer Interviews

  1. Getting Smart On Using Generative AI For B2B Marketing With Adam Smartschan. Chief Strategy Officer At Altitude Marketing 5/7/2024

    Most of what we're hearing about Generative AI and ChatGPT is not grounded in fact, nor is it objective. Adam Smartschan shares practical, actionable advice if your thinking of using, or are already using, ChatGPT or technologies like it.

  2. What Is Good Thought Leadership? 4/9/2024

    Annie Dunleavy, SVP & US Head of Content Strategy, Edelman Business Marketing talks about what makes good thought leadership content that engages target audiences.

  3. Interview With Annie Dunleavy, Senior VP, US Head Of Content Strategy, Edelman Business Marketing 4/9/2024

    Annie Dunleavy, Senior Vice President and US Head of Content Strategy, Edelman Business Marketing, shares findings and insights from the 2024 Thought Leadership Impact Study done by Edelman in collaboration with LinkedIn. 

  4. Interview With Elliot Berger, Board Member At Orientation Marketing And Former CMO At Catalent 3/4/2024

    Elliot Berger, former CMO at Catalent, talks about Novo Holdings' purchase of Catalent, life sciences opportunities, media buying and more.

  5. Elliott Berger, Former CMO At Catalent On Media Buying 2/27/2024

    Media buying is one of Elliott Berger's favorite subjects. What he has to say may surprise you.

  6. Interview With Nicholas Read, Author Of Selling To The C-Suite 2/12/2024

    Nic Read joins Trailblazer Interviews to discuss the motivations and research behind his best-selling book on B2B sales and also his views on the state of the sales profession.

  7. Novo Acquires Catalent-What Marketers Should Know 2/9/2024

    Elliott Berger, former CMO of Catalent, shares his thoughts on Novo Holdings' acquisition of the CDMO.