B2B Content Marketing & Measuring Results

This episode of the Trailblazers is so packed full of common sense, actionable advice regarding B2B marketing, it is impossible to succinctly summarize it. But here I’ll give it a try! What should you stop doing and do more of, what is good content marketing, what is good content, you must start paying much more attention to what your target audience wants & also what they need to solve the problems they have, how to really measure results, make sure you have a clear why to your marketing strategy and what you want to measure, how to really measure attribution…and much, much more!