Trailblazer Shorts
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Leading And Managing Change
3/19/2026
Change is constant and required or organizations become irrelevant. When leading and managing change, communication that builds and sustains trust is imperative. And Joe Carleone believes in planning from right to left, learn what that means.
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On Developing A Strategy
3/18/2026
When it comes to developing a strategy, focus on the customer not your competitors, and communicate it clearly & concisely to everyone in your organization.
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Determining One's Talents
3/18/2026
The reason people fail in their jobs is that they're in the wrong job. Leaders must determine one's talents, but how do you do that? Joe Carleone tells us.
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Building Trust With Your Prospect Throughout The Entire Buyer's Journey
3/6/2026
Susan Lynch-Smith, Head of Business Development at Douglas CDMO, speaks about the importance of building trust with your prospect throughout their entire buyer's journey. Think know your buyer, empathty, account based marketing, and precision.
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The Modern B2B Buyer-Solution Provder Relationship
3/6/2026
Susan Lynch-Smith, Head of Business Development at Douglas CDMO, describes the complex landscape that buyers and solution providers must navigate together: volatile funding streams, investor scrutiny, heightened caution, more stakeholders, increased accountability, adaptability and speed from CDMOs, longer sales cycles, and a reduced tolerance for risk.
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The Follow Your Reader Principle
2/9/2026
Matt Pillar, VP of Editorial & Content explains the Follow Your Reader principle and how it supports both our audiences and strategic partners.
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Who Is Life Science Connect?
2/9/2026
Matt Pillar, VP of Editorial & Content describes who Life Science Connect is what we do.
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Commercializing Innovation
1/20/2026
Human-derived organoids are an exciting innovation in the drug development process that most drug developers don't know about. Dr. Alexis Santana from Samsung Biologics talks about how she helps make this technology understandable and meaningful with external audiences and potential prospects.
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The Connection Code
1/16/2026
Jeremy Victor explains his model of infusing kindness, curiosity and generosity into conversations, fostering trust & undertsanding, and contributing more to any given interaction.
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Edelman's Annie Dunleavy Explains The Flywheel Approach To Developing Thought Leadership Content
12/3/2024
Edelmans's Thought Leadership Impact Study for the past 6 years has found that the best way to influence business decision makers is with thought leadership content, and that is the opinion of the business decesion makers. However, few solution provider organizations know how to develop effective thought leadership content programs. Annie offers advice!