Trailblazer Shorts

1. Influencing The Entire B2B Buyer Team 5/26/2026

   Your sales opportunity dies when the buyer team meets ready to make a decision and even a single person doesn't know you.

2. Mistaking Coordination For Integration In B2B Marketing 5/26/2026

   A new type of silo is appearing in B2B solution provider companies that leads to fragmentation of marketing plans and has businesses questioning their ROI.

3. Special Edition - CEO Roundtable 4/6/2026

   The CEOs of KBI Biopharma, Argonaut Manufacturing Services, and Sentry Biopharma Services speak about what they expect for the rest of 2026 and beyond.

4. Special Edition - CEO Roundtable, Non-Traditional Partnership 4/6/2026

   The CEOs of KBI Biopharma, Argonaut Manufacturing Services, and Sentry Biopharma Services speak about the non-traditional partnership they've formed to better serve drug therapy innovators.

5. Syntegon's Quentin Burley 3/26/2026

   On the road with the Trailblazers! According to research led by John Dawes from the Ehrenberg-BAss Institute, only 5% of one's target audience is ready to buy o any given day. Not to worry says Quentin Burley from Syntegon, who I spoke with at PDA Week. The 95% are still important and here are some tips on how to help them until they're ready.

6. Adam Martin, CEO And Founder Of Qwyn AI 3/26/2026

   During PDA Week, I had a chance to speak with Adam Martin, CEO & Founder of Qwyn AI, an innovative start-up that is solving some of the pharma industry's most expensive, time-consuming problems.

7. Mike DeVito from PTI 3/26/2026

   I spent some time with Mike DeVito from PTI - Packaging Technologies & Inspection while at PDA Week. He shared some of the challenges their customers face and how they help them determine the container closer inspection system that best meets their needs to advance their drug therapies.

8. AST's Josh Russell 3/26/2026

   I spent some time at with my good friend Josh Russell from AST to to speak about their patient-centered approach to technology development and a preview of their digital twin.

9. Redica Systems' Yelena Ionova 3/25/2026

   On the Road with the Trailblazers! An interesting discussion to begin the day with Yelena Ionova from Redica Systems. They have developed an innovative system that collects, organizes, mines, and employs smart data analytics to help drug therapy manufacturers identify problems before they occur and proactively intervene.

10. Leading Knowledge Strategy, Dr. Edward Hoffman 3/24/2026

    On the Road with the Trailblazers! I had the honor of speaking with Dr. Edward Hoffman on the first day of PDA Week. Ed was the keynote speaker this morning and took some time out of his busy day to share some sage leadership advice from his 33 years at NASA. He talks about high consequence business, knowledge strategy, how ignorance can lead to growth, and the importance of stories.