Trailblazer Shorts

1. Christine Slocumb On Building A Better Marketing Budget 9/19/2024

   Chris offers the best advice I've ever heard on developing a marketing budget that gets buy in from the CFO and the rest of the executive team. 

2. No More Random Acts Of Marketing, Christine Slocumb On The Importance Of Strategic Marketing Plans 9/19/2024

   One doesn't develop a biologic therapy on a whim, marketing is not different. Strategic marketing plans that accurately measure results, will enable lead attribution, capture marketing ROI, and build credibility with your C-suite executives.

3. Christine Slocumb, Why Marketing Is Vital To B2B Growth 9/19/2024

   Get busy marketing, or get busy dying. As much as 85% of the buyer's journey is completed before a prospect has contact with sales and this is the realm of marketing, according to Chris Slocumb. Without smart marketing, your business' growth will be significantly limited.

4. Jennifer Kingsley Talks Marketing Content That Builds Trust 9/11/2024

   VintaBio seeks to engage a complex target audience with its content marketing strategy. It does so by including lots of credible data that builds trust with potential clients. 

5. Jennifer Kingsley, Chief Commercial Officer At VintaBio 9/11/2024

   Jennifer describes their fixed-bed, handheld bioreactor that is at the center of their innovative solutions to developing and manufacturing viral vectors for cell and gene therapies. 

6. Jennifer Kingsley On The Buyer - Seller Relationship 9/11/2024

   Jennifer Kingsley has spent most of her career on the business development side of the buyer - seller equation. Now she often finds herself in the buyer's seat and shares insights on what really matters.

7. Understanding When The Buyer's Journey Begins 9/5/2024

   Toyna Chin, Global Marketing Director at Novotech, explains the difference between the buyer's journey and the sales process, and why it's vitally important for marketing and sales leaders to understand.

8. Mapping The Buyer's Journey 9/5/2024

   Toyna Chin, Global Marketing Director at Novotech, speaks about using content marketing to map the buyer's journey enabling better engagement with prospects and informing the sales process.

9. Thought Leadership Content 9/5/2024

   Toyna Chin, Global Marketing Director at Novotech, talks about their content marketing strategy focused on thought leadership.

10. Vasudha Khandeparkar Talks Quanititave And Qualitative Data Analytics 8/21/2024

    To understand buyer behavior, having enough data is only part of the equation, you must do qualitative data analysis.