Trailblazer Shorts

1. B2B Digital Marketing Is Experiencing A Wild West Moment And There Is A New Sheriff In Town 7/15/2026

   According to Seth Preston & Artur Tkachev, Co-Founders of Inf//uent - Life Sciences Marketing, digital marketing is experiencing a wild west moment and there’s a new sheriff in town and a new member of the B2B buyer team. They go by Claude, Gemini or another name assigned by their users. Does your marketing content strategy include them finding you? What are their content preferences? Can they even find you when their searches don’t mention your brand?

2. Influencing The Entire B2B Buyer Team 5/26/2026

   Your sales opportunity dies when the buyer team meets ready to make a decision and even a single person doesn't know you.

3. Mistaking Coordination For Integration In B2B Marketing 5/26/2026

   A new type of silo is appearing in B2B solution provider companies that leads to fragmentation of marketing plans and has businesses questioning their ROI.

4. Special Edition - CEO Roundtable 4/6/2026

   The CEOs of KBI Biopharma, Argonaut Manufacturing Services, and Sentry Biopharma Services speak about what they expect for the rest of 2026 and beyond.

5. Special Edition - CEO Roundtable, Non-Traditional Partnership 4/6/2026

   The CEOs of KBI Biopharma, Argonaut Manufacturing Services, and Sentry Biopharma Services speak about the non-traditional partnership they've formed to better serve drug therapy innovators.

6. Syntegon's Quentin Burley 3/26/2026

   On the road with the Trailblazers! According to research led by John Dawes from the Ehrenberg-BAss Institute, only 5% of one's target audience is ready to buy o any given day. Not to worry says Quentin Burley from Syntegon, who I spoke with at PDA Week. The 95% are still important and here are some tips on how to help them until they're ready.

7. Adam Martin, CEO And Founder Of Qwyn AI 3/26/2026

   During PDA Week, I had a chance to speak with Adam Martin, CEO & Founder of Qwyn AI, an innovative start-up that is solving some of the pharma industry's most expensive, time-consuming problems.

8. Mike DeVito from PTI 3/26/2026

   I spent some time with Mike DeVito from PTI - Packaging Technologies & Inspection while at PDA Week. He shared some of the challenges their customers face and how they help them determine the container closer inspection system that best meets their needs to advance their drug therapies.

9. AST's Josh Russell 3/26/2026

   I spent some time at with my good friend Josh Russell from AST to to speak about their patient-centered approach to technology development and a preview of their digital twin.

10. Redica Systems' Yelena Ionova 3/25/2026

    On the Road with the Trailblazers! An interesting discussion to begin the day with Yelena Ionova from Redica Systems. They have developed an innovative system that collects, organizes, mines, and employs smart data analytics to help drug therapy manufacturers identify problems before they occur and proactively intervene.