Trailblazer Shorts

1. Edelman's Annie Dunleavy Explains The Flywheel Approach To Developing Thought Leadership Content 12/3/2024

   Edelmans's Thought Leadership Impact Study for the past 6 years has found that the best way to influence business decision makers is with thought leadership content, and that is the opinion of the business decesion makers. However, few solution provider organizations know how to develop effective thought leadership content programs. Annie offers advice!

2. The Importance Of Total Commercial Alignment 11/18/2024

   Erika Morris & Abby Sorensen talk about the importance of integrating marketing, sales, project management, and operations to achieve commercial success and growth.

3. When Was The Last Time You Audited Your Prospect Data Base? 11/18/2024

   Abby Sorensen & Erika Morris reveal the trouble you are likely creating with your current marketing data base.

4. Heather Nielsen Sugrue Offers Clarity To The Misunderstood Cell And Gene Therapy Landscape 10/28/2024

   Heather Nielsen Sugrue offers insights and advice to executive leaders in cell and gene CDMOs, market and sell what you do well!

5. Heather Nielsen Sugrue Speaks About The Lashup Between Business Development And Operations 10/28/2024

   In CDMOs with cell and gene therapy capabilities, it is vital that business development and operations work in lockstep.

6. Christine Slocumb On Building A Better Marketing Budget 9/19/2024

   Chris offers the best advice I've ever heard on developing a marketing budget that gets buy in from the CFO and the rest of the executive team. 

7. No More Random Acts Of Marketing, Christine Slocumb On The Importance Of Strategic Marketing Plans 9/19/2024

   One doesn't develop a biologic therapy on a whim, marketing is not different. Strategic marketing plans that accurately measure results, will enable lead attribution, capture marketing ROI, and build credibility with your C-suite executives.

8. Christine Slocumb, Why Marketing Is Vital To B2B Growth 9/19/2024

   Get busy marketing, or get busy dying. As much as 85% of the buyer's journey is completed before a prospect has contact with sales and this is the realm of marketing, according to Chris Slocumb. Without smart marketing, your business' growth will be significantly limited.

9. Jennifer Kingsley Talks Marketing Content That Builds Trust 9/11/2024

   VintaBio seeks to engage a complex target audience with its content marketing strategy. It does so by including lots of credible data that builds trust with potential clients. 

10. Jennifer Kingsley, Chief Commercial Officer At VintaBio 9/11/2024

    Jennifer describes their fixed-bed, handheld bioreactor that is at the center of their innovative solutions to developing and manufacturing viral vectors for cell and gene therapies.