Trailblazer Shorts

  1. Syntegon's Quentin Burley 3/26/2026

    On the road with the Trailblazers! According to research led by John Dawes from the Ehrenberg-BAss Institute, only 5% of one's target audience is ready to buy o any given day. Not to worry says Quentin Burley from Syntegon, who I spoke with at PDA Week. The 95% are still important and here are some tips on how to help them until they're ready.

  2. Adam Martin, CEO And Founder Of Qwyn AI 3/26/2026

    During PDA Week, I had a chance to speak with Adam Martin, CEO & Founder of Qwyn AI, an innovative start-up that is solving some of the pharma industry's most expensive, time-consuming problems.

  3. Mike DeVito from PTI 3/26/2026

    I spent some time with Mike DeVito from PTI - Packaging Technologies & Inspection while at PDA Week. He shared some of the challenges their customers face and how they help them determine the container closer inspection system that best meets their needs to advance their drug therapies.

  4. AST's Josh Russell 3/26/2026

    I spent some time at with my good friend Josh Russell from AST to to speak about their patient-centered approach to technology development and a preview of their digital twin.

  5. Redica Systems' Yelena Ionova 3/25/2026

    On the Road with the Trailblazers! An interesting discussion to begin the day with Yelena Ionova from Redica Systems. They have developed an innovative system that collects, organizes, mines, and employs smart data analytics to help drug therapy manufacturers identify problems before they occur and proactively intervene.

  6. Leading Knowledge Strategy, Dr. Edward Hoffman 3/24/2026

    On the Road with the Trailblazers! I had the honor of speaking with Dr. Edward Hoffman on the first day of PDA Week. Ed was the keynote speaker this morning and took some time out of his busy day to share some sage leadership advice from his 33 years at NASA. He talks about high consequence business, knowledge strategy, how ignorance can lead to growth, and the importance of stories.

  7. Leading And Managing Change 3/19/2026

    Change is constant and required or organizations become irrelevant. When leading and managing change, communication that builds and sustains trust is imperative. And Joe Carleone believes in planning from right to left, learn what that means.

  8. On Developing A Strategy 3/18/2026

    When it comes to developing a strategy, focus on the customer not your competitors, and communicate it clearly & concisely to everyone in your organization.

  9. Determining One's Talents 3/18/2026

    The reason people fail in their jobs is that they're in the wrong job. Leaders must determine one's talents, but how do you do that? Joe Carleone tells us.

  10. Building Trust With Your Prospect Throughout The Entire Buyer's Journey 3/6/2026

    Susan Lynch-Smith, Head of Business Development at Douglas CDMO, speaks about the importance of building trust with your prospect throughout their entire buyer's journey. Think know your buyer, empathty, account based marketing, and precision.