Trailblazer Shorts

  1. Over 90% Of Our Decisions Are Made By Our Subconscious Mind 7/17/2024

    Jeanette McMurtry cites a Harvard study that says 90% of our decision making is driven by emotions. If marketers only appeal to rational decision making, they're wasting 90% of their marketing resources. 

  2. ChatGTP Is Human-like, Not Entirely Human 7/8/2024

    Adam Smartschan from Altitude Marketing speaks about the limitations of ChatGPT and other AI technology used by marketers and content creators.

  3. ChatGPT Is Like A Really Smart Intern 7/8/2024

    Adam Smartschan speaks about using ChatGPT and other AI technology, and how it fits into your martech landscape.

  4. Correctly Measuring Results Of Your Content Marketing Strategy 7/8/2024

    Wendy Jacobson, owner of Incredible Content, offers tips on effectively measuring the results of your content marketing strategy. 

  5. The Importance Of Understanding The Challenges That Your Target Audience Has 7/8/2024

    Wendy Jacobson, Owner of Incredible Content, speaks about building trust with your target audience by creating marketing content that expresses an understanding of their biggest challenges. 

  6. What Makes A Great Case Study And How To Create Them 7/8/2024

    Wendy Jacobson, owner of Incredible Content, offers insights on how to create great case studies and how to gain the support and participation of your customers.

  7. The Art Of Creating Great Calls To Action 7/8/2024

    Not all CTAs should urge the prospect to buy! Wendy Jacobson, owner of Incredible Content, talks about creating CTAs that are appropriate to the content and aligned with where the prospect is in their buyer's journey. 

  8. B2B Advertising Isn't About Persuading People To Buy 7/8/2024

    John Dawes, from the Ehrenberg-Bass Institute of Marketing Research, explains that only 5% of your target audience is in market and measuring your B2B advertising results against closed sales defies reasoning. A better way to think about it is building memory structures to link your brand with them when they do come into market.

  9. When B2B Buyers Become Ready-To-Buy, They Rely On Their Memories 7/8/2024

    John Dawes, of the Ehrenberg-Bass Institute of Marketing, describes the role that memory plays in the B2B buyer's journey and offers some expert advice to solution providers.

  10. What Is Good Thought Leadership? 4/9/2024

    Annie Dunleavy, SVP & US Head of Content Strategy, Edelman Business Marketing talks about what makes good thought leadership content that engages target audiences.