Trailblazer Shorts

  1. Do You Have a Marketing Strategy Or Are You Just Doing Busy Work? 7/24/2024

    Jeanette McMurtry urges you to stop doing busy work and employ a real marketing strategy with supporting tactics. 

  2. Tradeshow Follow Up Best Practices 7/24/2024

    Jeanette McMurtry Describes Sales Follow Up That Is Aligned With The Buyer's Journey.

  3. Forget About Unique Selling Propositions And Adopt Emotional Selling Propositions 7/17/2024

    Jeanette McMurtry explains why unique selling propositions are doomed to fail and believes that businesses must transition to using emotional selling propositions. 

  4. Should Your Marketing Messages Apeal to Fear Or Opportunity? Our DNA Holds The Answer! 7/17/2024

    Jeanette McMurtry explains why marketing messages appealing to fear are better at capturing your target audience's attention so you can then speak about solutions and opportunities. 

  5. Over 90% Of Our Decisions Are Made By Our Subconscious Mind 7/17/2024

    Jeanette McMurtry cites a Harvard study that says 90% of our decision making is driven by emotions. If marketers only appeal to rational decision making, they're wasting 90% of their marketing resources. 

  6. ChatGTP Is Human-like, Not Entirely Human 7/8/2024

    Adam Smartschan from Altitude Marketing speaks about the limitations of ChatGPT and other AI technology used by marketers and content creators.

  7. ChatGPT Is Like A Really Smart Intern 7/8/2024

    Adam Smartschan speaks about using ChatGPT and other AI technology, and how it fits into your martech landscape.

  8. Correctly Measuring Results Of Your Content Marketing Strategy 7/8/2024

    Wendy Jacobson, owner of Incredible Content, offers tips on effectively measuring the results of your content marketing strategy. 

  9. The Importance Of Understanding The Challenges That Your Target Audience Has 7/8/2024

    Wendy Jacobson, Owner of Incredible Content, speaks about building trust with your target audience by creating marketing content that expresses an understanding of their biggest challenges. 

  10. What Makes A Great Case Study And How To Create Them 7/8/2024

    Wendy Jacobson, owner of Incredible Content, offers insights on how to create great case studies and how to gain the support and participation of your customers.