Trailblazer Shorts

  1. Jennifer Kingsley On The Buyer - Seller Relationship 9/11/2024

    Jennifer Kingsley has spent most of her career on the business development side of the buyer - seller equation. Now she often finds herself in the buyer's seat and shares insights on what really matters.

  2. Understanding When The Buyer's Journey Begins 9/5/2024

    Toyna Chin, Global Marketing Director at Novotech, explains the difference between the buyer's journey and the sales process, and why it's vitally important for marketing and sales leaders to understand.

  3. Mapping The Buyer's Journey 9/5/2024

    Toyna Chin, Global Marketing Director at Novotech, speaks about using content marketing to map the buyer's journey enabling better engagement with prospects and informing the sales process.

  4. Thought Leadership Content 9/5/2024

    Toyna Chin, Global Marketing Director at Novotech, talks about their content marketing strategy focused on thought leadership.

  5. Vasudha Khandeparkar Talks Quanititave And Qualitative Data Analytics 8/21/2024

    To understand buyer behavior, having enough data is only part of the equation, you must do qualitative data analysis. 

  6. A Brief History Of Data Analyitics With Vasudha Kandeparkar 8/19/2024

    Data analytics started much earlier than you think.

  7. Forget About Unique Selling Propositions And Adopt Emotional Selling Propositions 7/17/2024

    Jeanette McMurtry explains why unique selling propositions are doomed to fail and believes that businesses must transition to using emotional selling propositions. 

  8. Should Your Marketing Messages Apeal to Fear Or Opportunity? Our DNA Holds The Answer! 7/17/2024

    Jeanette McMurtry explains why marketing messages appealing to fear are better at capturing your target audience's attention so you can then speak about solutions and opportunities. 

  9. Over 90% Of Our Decisions Are Made By Our Subconscious Mind 7/17/2024

    Jeanette McMurtry cites a Harvard study that says 90% of our decision making is driven by emotions. If marketers only appeal to rational decision making, they're wasting 90% of their marketing resources. 

  10. ChatGTP Is Human-like, Not Entirely Human 7/8/2024

    Adam Smartschan from Altitude Marketing speaks about the limitations of ChatGPT and other AI technology used by marketers and content creators.