Guest Contributors
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B2B Demand Generation: A Short Guide For B2B Marketers
10/3/2022
A solid B2B demand generation plan is foundational to B2B marketing. But what does this mean, how do you know if it’s working, and what does it really look like in action?
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You’ve Created A Great Case Study, Now What?
9/27/2022
Congratulations! You worked hard on creating your case study which demonstrates how you helped a happy customer overcome a challenge. You’re particularly thrilled because it tells a nice story that taps into the emotions of the reader, and you are looking forward to your customers and prospects seeing it. But how do you make that happen?
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What Makes A Good Case Study…And What Doesn’t
8/30/2022
Case studies are a great tool to have in your content marketing toolbox. They tell the story of how you helped resolve a customer’s issue but it’s not you who’s telling the story; it’s your customer.
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Mastering Case Studies: Where To Begin
7/14/2022
Among the various types of content created by content marketers to attract buyers, the case study plays a critical role. It helps the prospect transition from engaged curiosity to visualizing what it might look like to have their problem solved by you, the B2B seller.
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Customer Centricity
7/11/2022
Customer centricity is a term that has been well used in business over the past decade. But what exactly does it mean? Why should you do it and what benefits can it bring?
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Are You Throwing Darts In The Dark With Your Content?
5/26/2022
When you create content for your business, do you stop to think what the goal is? Many people think they need to create content for their business, yet they don’t know why. They are busy drafting a blog post or thoughts for social media, but they lack a plan. Or, if they have a plan, they don’t have a clear objective around what they want their content to accomplish.
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A Step-By-Step Approach To Creating A Predictable Revenue Model (PRM) For Your Business
5/12/2022
The digital age has completely changed the game in business, data, and the world. Information, knowledge, and data are now so accessible, the biggest challenge is no longer finding it, but keeping data organized and ensuring the knowledge is credible and information is sound.
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Your Marketing Should Be Like A Swiss Army Knife
3/22/2022
Marketing is about managing priorities—there are so many things you could be doing, so it's crucial to focus on what matters most. Your marketing operations should be like a Swiss Army Knife: ready to employ whatever tool or strategy matters most at any given time, and then quickly pivoting to what's next.
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A Fresh Look At Virtual Events For 2022
3/4/2022
The global pandemic has seen virtual events quickly become the norm for eventgoers to safely connect with other experts in their field. This online shift has required some adjustment for event organizers and participants alike, and as we reach the two-year mark from the beginning of the pandemic, it's clear that virtual events are not going away. One global survey found that 94% of organizers are planning for virtual events in 2022.
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What Will Replace Third-Party Cookies?
2/17/2022
At the start of 2020, Google announced the end of third-party cookies support in the Chrome web browser. Since then, the date has been pushed back to the end of 2023. But that doesn't mean marketers shouldn't be thinking about this now. For brands and the advertising industry, the magnitude of this change is huge.