Guest Contributors

1. B2B Email Marketing: Strategy And Reporting Essentials For 2023 1/23/2023

   Email is a broad set of marketing initiatives. Thus, a dive into the topic will always feel, and be, incomplete. That said, here is a slightly-deeper-than-surface view into what is necessary for a high-performing B2B email marketing program in 2023. Email marketing isn’t going anywhere, but email analytics are getting a bit more complicated.

2. Don’t Just Create Content; Create Content That Engages Your Audience 1/13/2023

   It’s one thing to create content, but it’s another to engage your audience altogether. And, if you’re not engaging your audience by educating or entertaining them, then what’s the point of creating content in the first place?

3. A Comprehensive Breakdown Of The LinkedIn Personal Profile 11/30/2022

   When it comes to your LinkedIn profile, you want it to be current and complete. The more you have filled out your profile, the better. This will do things like raise your social selling index (SSI) score and help you stand out among searches on the platform.

4. How To Be More Intentional With Your Content Marketing Strategy 11/11/2022

   Creating content is a critical component of your business’ overall marketing plan. Through content, you create an audience made up of your ideal customers and then inform, engage, and even entertain them. But one of the biggest obstacles many businesses face is what exactly to write about. 

5. Why Do You Need An Effective Data Strategy? 10/24/2022

   Many will have heard talk of taking a data driven approach to Sales and Marketing and having a Data Strategy but what exactly does it mean? Well quite simply it is about using data to help inform your decision making, strategy and tactics, particularly in terms of sales and marketing planning and activity. 

6. B2B Demand Generation: A Short Guide For B2B Marketers 10/3/2022

   A solid B2B demand generation plan is foundational to B2B marketing. But what does this mean, how do you know if it’s working, and what does it really look like in action?

7. You’ve Created A Great Case Study, Now What? 9/27/2022

   Congratulations! You worked hard on creating your case study which demonstrates how you helped a happy customer overcome a challenge. You’re particularly thrilled because it tells a nice story that taps into the emotions of the reader, and you are looking forward to your customers and prospects seeing it. But how do you make that happen?

8. What Makes A Good Case Study…And What Doesn’t 8/30/2022

   Case studies are a great tool to have in your content marketing toolbox. They tell the story of how you helped resolve a customer’s issue but it’s not you who’s telling the story; it’s your customer.  

9. Mastering Case Studies: Where To Begin 7/14/2022

   Among the various types of content created by content marketers to attract buyers, the case study plays a critical role. It helps the prospect transition from engaged curiosity to visualizing what it might look like to have their problem solved by you, the B2B seller.

10. Customer Centricity 7/11/2022

    Customer centricity is a term that has been well used in business over the past decade. But what exactly does it mean? Why should you do it and what benefits can it bring?