Guest Contributors

1. Why You Need Customer Personas 5/31/2023

   If you’re a B2B marketing professional, you know the importance of having a customer persona but there may be some in your organization that do not share your thoughts. As someone who has been there before, I know the frustration, it can feel like you are hitting your head against a cement wall. When you run into a dam of resistance from your co-workers telling you everyone can be our customer, here is what you can do.

2. Content Marketing Is More Than Simply Creating Content 5/17/2023

   Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

3. 4 Ways ChatGPT Is Changing B2B Content Marketing 5/16/2023

   Unless you’ve been living under a rock, you’ve heard of ChatGPT. Beyond the hype and sensationalism, there is reality. ChatGPT is ultimately a content tool, it’s a robot writer and it has the potential to change B2B content marketing as we know it.

4. Seven Magnificent B2B Social Media Marketing-Tips 3/28/2023

   B2B social media content is one of the hardest things for companies to get right. In this article, I explore what social media is, why businesses should care about it, and tips for getting started with seven types of posts. 

5. 6 Simples Ways To Humanize Your B2B Brand 3/3/2023

   As a B2B company, you may think it’s necessary to keep a corporate demeanor in everything you do. But the truth is, humanizing your brand can help you connect with clients naturally – and then naturally stand out. Here’s how you can make that happen.

6. What Makes A Great Value Proposition? And How Do You Create One? 2/6/2023

   A value proposition is a bridge in the mind of your customer to show them how a need they have can be achieved and giving them a reason to buy from you.

7. B2B Email Marketing: Strategy And Reporting Essentials For 2023 1/23/2023

   Email is a broad set of marketing initiatives. Thus, a dive into the topic will always feel, and be, incomplete. That said, here is a slightly-deeper-than-surface view into what is necessary for a high-performing B2B email marketing program in 2023. Email marketing isn’t going anywhere, but email analytics are getting a bit more complicated.

8. Don’t Just Create Content; Create Content That Engages Your Audience 1/13/2023

   It’s one thing to create content, but it’s another to engage your audience altogether. And, if you’re not engaging your audience by educating or entertaining them, then what’s the point of creating content in the first place?

9. A Comprehensive Breakdown Of The LinkedIn Personal Profile 11/30/2022

   When it comes to your LinkedIn profile, you want it to be current and complete. The more you have filled out your profile, the better. This will do things like raise your social selling index (SSI) score and help you stand out among searches on the platform.

10. How To Be More Intentional With Your Content Marketing Strategy 11/11/2022

    Creating content is a critical component of your business’ overall marketing plan. Through content, you create an audience made up of your ideal customers and then inform, engage, and even entertain them. But one of the biggest obstacles many businesses face is what exactly to write about.