Guest Contributors

1. How To Create And Use A Customer Persona To Get Results 7/17/2023

   When creating your customer persona there are two main camps that organizations fall into. Those that have customers and those do not have customers or at least very few. If you fall into the group with customers that is great, but it still does not mean you are finished, in fact it could be the recipe for disaster. 

2. 4 Ways B2B Sales Can Use AI and ChatGPT 6/15/2023

   Business-to-business sales professionals are no strangers to innovation. The last decade has seen a shift to Zoom meetings, the rise of hyperscale data vendors, and modern RevOps. The days of smiling and dialing and wining and dining aren’t over, per se, but things are markedly different. Enter the next disruptor: artificial intelligence and ChatGPT in particular.

3. Characteristics Of A Customer Persona 6/14/2023

   The biggest problem with most customer personas is that they are too vague, organizations are afraid to niche down because they think they are throwing away customers and money. It makes sense, they want to make as much money as they can so why not target everyone. But being vague and broad does not work.

4. Content Marketing Is More Than Simply Creating Content 5/17/2023

   Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

5. 4 Ways ChatGPT Is Changing B2B Content Marketing 5/16/2023

   Unless you’ve been living under a rock, you’ve heard of ChatGPT. Beyond the hype and sensationalism, there is reality. ChatGPT is ultimately a content tool, it’s a robot writer and it has the potential to change B2B content marketing as we know it.

6. 6 Simples Ways To Humanize Your B2B Brand 3/3/2023

   As a B2B company, you may think it’s necessary to keep a corporate demeanor in everything you do. But the truth is, humanizing your brand can help you connect with clients naturally – and then naturally stand out. Here’s how you can make that happen.

7. What Makes A Great Value Proposition? And How Do You Create One? 2/6/2023

   A value proposition is a bridge in the mind of your customer to show them how a need they have can be achieved and giving them a reason to buy from you.

8. B2B Email Marketing: Strategy And Reporting Essentials For 2023 1/23/2023

   Email is a broad set of marketing initiatives. Thus, a dive into the topic will always feel, and be, incomplete. That said, here is a slightly-deeper-than-surface view into what is necessary for a high-performing B2B email marketing program in 2023. Email marketing isn’t going anywhere, but email analytics are getting a bit more complicated.

9. How To Be More Intentional With Your Content Marketing Strategy 11/11/2022

   Creating content is a critical component of your business’ overall marketing plan. Through content, you create an audience made up of your ideal customers and then inform, engage, and even entertain them. But one of the biggest obstacles many businesses face is what exactly to write about. 

10. B2B Demand Generation: A Short Guide For B2B Marketers 10/3/2022

    A solid B2B demand generation plan is foundational to B2B marketing. But what does this mean, how do you know if it’s working, and what does it really look like in action?