Guest Contributors

11. Outcomes Driven Marketing (ODM): A Model for Business Growth In The Information Age 9/29/2020

    A Model for Business Growth In The Information Age.

12. Stop Looking For Customers, Start Attracting Them 9/29/2020

    The key to gaining buyers’ permission to participate in the early stages of their journey is to provide them with relevant, helpful content.

13. Characteristics Of A Customer Persona

    The biggest problem with most customer personas is that they are too vague, organizations are afraid to niche down because they think they are throwing away customers and money. It makes sense, they want to make as much money as they can so why not target everyone. But being vague and broad does not work.

14. 4 Ways ChatGPT Is Changing B2B Content Marketing

    Unless you’ve been living under a rock, you’ve heard of ChatGPT. Beyond the hype and sensationalism, there is reality. ChatGPT is ultimately a content tool, it’s a robot writer and it has the potential to change B2B content marketing as we know it.

15. Why You Need Customer Personas

    If you’re a B2B marketing professional, you know the importance of having a customer persona but there may be some in your organization that do not share your thoughts. As someone who has been there before, I know the frustration, it can feel like you are hitting your head against a cement wall. When you run into a dam of resistance from your co-workers telling you everyone can be our customer, here is what you can do.

16. Are You Throwing Darts In The Dark With Your Content?

    When you create content for your business, do you stop to think what the goal is? Many people think they need to create content for their business, yet they don’t know why. They are busy drafting a blog post or thoughts for social media, but they lack a plan. Or, if they have a plan, they don’t have a clear objective around what they want their content to accomplish. 

17. Why Do You Need An Effective Data Strategy?

    Many will have heard talk of taking a data driven approach to Sales and Marketing and having a Data Strategy but what exactly does it mean? Well quite simply it is about using data to help inform your decision making, strategy and tactics, particularly in terms of sales and marketing planning and activity. 

18. Services Marketing: Building A Strong Marketing Foundation With The Right Market Research

    Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a marketer, may suffer from lack of influence and respect, limited resources, and limited professional development. But it doesn’t have to be this way. 

19. B2B Demand Generation: A Short Guide For B2B Marketers

    A solid B2B demand generation plan is foundational to B2B marketing. But what does this mean, how do you know if it’s working, and what does it really look like in action?

20. Don't Just Create Content; Create Content That Engages Your Audience

    It’s one thing to create content, but it’s another to engage your audience altogether. And, if you’re not engaging your audience by educating or entertaining them, then what’s the point of creating content in the first place?