Guest Contributors

  1. What Makes A Good Case Study…And What Doesn't

    Case studies are a great tool to have in your content marketing toolbox. They tell the story of how you helped resolve a customer’s issue but it’s not you who’s telling the story; it’s your customer.  

  2. AI Marketing FAQs: The Ultimate Guide To The Hottest Trend In Martech

    If you’re a marketer, there’s a very good chance you’ve been thinking about AI in recent months. The tech isn’t new, but the rise of ChatGPT and Midjourney has created unprecedented buzz around the topic. Whether you’re just getting started with AI in marketing or looking to deepen your understanding, this article will provide insights and answers about this exciting and rapidly evolving field.

  3. Seven Magnificent B2B Social Media Marketing-Tips

    B2B social media content is one of the hardest things for companies to get right. In this article, I explore what social media is, why businesses should care about it, and tips for getting started with seven types of posts. 

  4. You've Created A Great Case Study, Now What?

    Congratulations! You worked hard on creating your case study which demonstrates how you helped a happy customer overcome a challenge. You’re particularly thrilled because it tells a nice story that taps into the emotions of the reader, and you are looking forward to your customers and prospects seeing it. But how do you make that happen?