Seven Magnificent B2B Social Media Marketing-Tips
By Grace Peoples, Social Media Coordinator, Altitude Marketing
B2B social media content is one of the hardest things for companies to get right. In this article, I explore what social media is, why businesses should care about it, and tips for getting started with seven types of posts.
In the simplest of terms, B2B social media content is the “stuff” businesses post on social platforms like Linkedin, Facebook, Instagram – and yes, even TikTok. You may be wondering what exactly that “stuff” is, which “stuff” your company should be doing, and how your company can create “stuff” that’s authentic and doesn’t look like you’re trying too hard.
Yes, your B2B business should care about social media!
Social media offers your buyers a deeper and more personal look into your business, your employees, and the values you hold. Done effectively, social content can increase brand awareness, amplify your sales and marketing strategy, and help you reach markets that may never hear of your business otherwise. In fact, more than 70% of B2B marketers who’ve been using social media for the last 12 months reported that has helped them improve sales.1
But B2B social media content is a broad category – there’s almost limitless potential in terms of what could be shared. Industry knowledge. Company videos. Upcoming events. Customer testimonials. With so many options, it’s hard for a business to figure out where to start.
That’s why we put together a list to help you get started. Let’s dig in!
The Magnificent Seven – Types of Social Media Content
#1 A Behind the Scenes Look-Your clients see products posted every day. By taking a different approach, your company might differentiate itself from competitors. Examples include: product creation, a strategy meeting, workplace culture events, and the day in the life of a team member. People want to invest in other people, not companies. This is the time to show some personality and the authentic process of how you get from A to B.
#2 Relatable Content-You know how comfortable you feel around family friends? That’s how clients want to feel when they work with your company. Yes, professionalism is very important, but sometimes relatability gets lost in the process. So, what does this social media content look like? Gifs, reposts on community events and stories about funny work moments.
#3 Employee Spotlight-Employee spotlights show that employees are valuable and important to the company. Through this form of content, corporate branding will improve, and corporate image will strengthen. Potential clients want to see that employees are happy and believe in the company they are working for.
#4 Video Content-Video is the best way to grow in your online social media presence and reach more people. If you hop on to any social media platform, you will see videos. People want videos more than they want to read text content or pictures. The great thing about videos is that they can simplify information in a way that the viewer can both understand and remember.
#5 Infographics-Infographics show data or information in an easy-to-read graphic. Some B2B concepts can be harder to grasp than others. This is where infographics can come to play and make a huge difference in the explanation of information. You wouldn’t want to miss out on a potential client because they didn’t understand your product, right?
#6 Best Practices-In every B2B business, there is often a tried-and-true way to get something done, deal with situations, and problem solve. Sharing some of these best practices your company uses will give your followers insight into how your company functions and position your brand as an authority. It may also give them some ideas to take back with them to implement in their own businesses. It’s important to explain “why” something is a best practice to underpin your recommendations. It makes the content more believable and trustworthy.
#7 Case Studies-A case study showcases a story in which your company helped a client achieve their goals, grow, or improve by using your product or service – and it makes great B2B social media content. Case studies are a highly-effective marketing tool that allows potential clients to envision through the story how they might also be helped by your company.
B2B social media content can be tricky. Each brand has a different tone, voice, and aesthetic that needs to be met. Not every type of content will be right for your company, but don’t resist experimenting.
When done right, B2B social doesn’t have to be dry and boring. You can have fun with it and make a lasting impression on your clients, buyers, and potential partners or employees.
Try out some of these content ideas and find out which ones are the right fit for your company’s overall brand. Once you have posted for a little while, do a quick social media audit to see how your efforts are working. You won’t be disappointed.
About the Author
Grace Peoples is an ambitious Social Media Coordinator who aims to showcase the power of social media management and strategy to Altitude’s portfolio of global clients. She is responsible for social media management and strategic direction, including managing client social media accounts, drafting content for social posts, targeting key audiences, driving engagement, and helping increase website traffic and leads through social channels.
About Altitude Marketing
Altitude is a full-service, B2B integrated marketing and communications agency that puts your company on the map. Our proven methodology ensures that we get smart quickly about highly complex concepts, so we can translate them into meaningful market positioning, compelling brand messaging and lead-driving strategies. The result is a fresh approach that distinguishes your brand in a marketplace that’s cluttered with hard-to-differentiate businesses.
Altitude provides clients with a full suite of integrated digital and traditional marketing services. With Altitude, all of your efforts work together, multiplying results and delivering swift, measurable ROI. Visit the Altitude website.