Guest Contributors

1. How To Create And Use A Customer Persona To Get Results 7/17/2023

   When creating your customer persona there are two main camps that organizations fall into. Those that have customers and those do not have customers or at least very few. If you fall into the group with customers that is great, but it still does not mean you are finished, in fact it could be the recipe for disaster. 

2. 4 Ways B2B Sales Can Use AI and ChatGPT 6/15/2023

   Business-to-business sales professionals are no strangers to innovation. The last decade has seen a shift to Zoom meetings, the rise of hyperscale data vendors, and modern RevOps. The days of smiling and dialing and wining and dining aren’t over, per se, but things are markedly different. Enter the next disruptor: artificial intelligence and ChatGPT in particular.

3. Content Marketing Is More Than Simply Creating Content 5/17/2023

   Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

4. What Makes A Great Value Proposition? And How Do You Create One? 2/6/2023

   A value proposition is a bridge in the mind of your customer to show them how a need they have can be achieved and giving them a reason to buy from you.

5. B2B Email Marketing: Strategy And Reporting Essentials For 2023 1/23/2023

   Email is a broad set of marketing initiatives. Thus, a dive into the topic will always feel, and be, incomplete. That said, here is a slightly-deeper-than-surface view into what is necessary for a high-performing B2B email marketing program in 2023. Email marketing isn’t going anywhere, but email analytics are getting a bit more complicated.

6. How To Be More Intentional With Your Content Marketing Strategy 11/11/2022

   Creating content is a critical component of your business’ overall marketing plan. Through content, you create an audience made up of your ideal customers and then inform, engage, and even entertain them. But one of the biggest obstacles many businesses face is what exactly to write about. 

7. A Step-By-Step Approach To Creating A Predictable Revenue Model (PRM) For Your Business 5/12/2022

   The digital age has completely changed the game in business, data, and the world. Information, knowledge, and data are now so accessible, the biggest challenge is no longer finding it, but keeping data organized and ensuring the knowledge is credible and information is sound.

8. What Will Replace Third-Party Cookies? 2/17/2022

   At the start of 2020, Google announced the end of third-party cookies support in the Chrome web browser. Since then, the date has been pushed back to the end of 2023. But that doesn't mean marketers shouldn't be thinking about this now. For brands and the advertising industry, the magnitude of this change is huge.

9. Why You Can't Afford To Ignore Content Clusters 3/24/2021

   A content cluster provides context as well as a logical path for readers.

10. Communicating Your Value In The Information Age 9/29/2020

    Communicating your value in The Information Age means giving your prospect what they need rather than what you want.