Featured Articles

1. Marketers Are From Mars And Sales Reps Are From Venus 9/22/2020

   Sales and marketing dysfunction can boil down to not having understanding or empathy for each other’s job.

2. Recycled Content: Giving New Life To Your B2B Marketing Strategy 9/30/2020

   Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.

3. Through The Looking Glass 11/23/2021

   Entering the final month of the year marks the beginning of reflecting season for many of us that culminates with a list of personal New Year's resolutions. But have you considered doing the same for you and your team at work?

4. How To Get SMEs To Play For Your Content Marketing Team 9/30/2020

   Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.

5. What Should We Write About? Advice For Choosing The Best Content Marketing Topics 8/20/2020

   Determining what to write about is one of the biggest challenges for content marketers. Here's how to pick the topics that will truly drive engagement with your target buyers.

6. Are You Measuring What Matters? 4/4/2022

   Thought for the Week—Are you measuring what matters?

7. Are You Managing Your Technology Or Is Your Technology Managing You? 5/16/2022

   In the early stages of our buyer’s journey for technology solutions, we’re learning about the problems it can solve, and we begin forming our expectations around our own problems. But it is easy to lose track of our initial outcomes on the way to making a buying decision.

8. Applying B2C Predictive Analytics To B2B Marketing 9/22/2020

   It’s much easier to predict customer behavior in B2C marketing, but B2B marketers can still take advantage of behavioral data to gain better insight into the buyer’s journey.

9. Sales Follow-Up: Where B2B Content Marketing Goes Wrong 9/29/2020

   A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.

10. What To Do With Those Content Marketing Leads 9/30/2020

    Ask yourself (and your sales team) these 4 questions when formulating a follow-up plan for B2B buyers who engage with your content.