Featured Articles
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Your B2B Marketing Content Has Royal Lineage
10/7/2024
Content is the entire back row of the chess board, the royal rank of king, queen, bishop, knight and rook. These are the most important and, except for the king, powerful pieces on the chess board that can change the outcome of the game with several strategic moves.
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Plan Like There Are No Rules
9/30/2024
If you already began planning for your business’ success 2025, including a marketing plan with supporting budget, congratulations, you are ahead of schedule. But now it’s Q4 so let’s get on with it.
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Beware of FOMO & Vanity Metrics
9/23/2024
Nothing destroys a well-planned and adequately resourced B2B marketing strategy like a big emotional dose of FOMO and the uncontrollable urge to chase vanity metrics.
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Is Your Business Dying Because Your Marketing Is On A Starvation Diet?
9/17/2024
At the top of my list of books-to-read this Fall as you plan for business success in 2025 is “Stop Starvation Marketing” by Christine Slocumb. This is a must-read if you are a B2B solution provider in life sciences, technology, or any space characterized by long sales cycles, high-investment solutions, and complex business relationships. It will change how you think about and do marketing, and the results you achieve by following Chris’ advice will be astounding
Is Your Business Dying Because Your Marketing Is On A Starvation Diet?
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Put Some Icing On Your Marketing (Cake) Plan!
9/16/2024
Icing is a big attention-getter when it comes to cakes. Who doesn’t enjoy scanning all those cakes in the bakery showcase? And the icing is often the initial differentiator. Consider the icing to be the paid media part of your marketing plan.