Featured Articles

1. Are You Connecting With Your Email Marketing? 1/23/2023

   Email marketing remains the most common way B2B solution providers communicate their value to an external audience to generate business. Once started, our operations to churn out e-blasts become so routine that we can easily forget why we’re doing it. 

2. What’s Your B2B Marketing Superpower? 1/11/2023

   Maurice Davis has a superpower, and it is understanding customers. I don’t mean the surface level demographics of age, gender, location, and business. He can see the world from a prospect’s point of view and apply that empathy in helping businesses develop marketing strategies, create content that attracts customers, and grow their businesses beyond their expectations.

3. Are You Following The Three Second Rule? 1/6/2023

   There is a strong consensus among digital marketers that we have three seconds to capture the attention of a prospect with our messaging. If we don’t, they move on. 

4. Taking A Lesson From B2C Marketing Storytellers! 1/5/2023

   It seems that Chevy is all in on storytelling with their advertising this year. The latest is the story of Mrs. Hayes, her life, both struggles and joys over time, and we eventually connect the dots on why she kept that old car that won’t start.

5. The Scientific Impact Of Using Stories In Your B2B Marketing Content 1/4/2023

   According to Katarina Gajdacsova, Chief Marketing Officer at Kiz Digital, including a good story in our marketing content mix helps to connect your products or services with a prospect on an emotional level. After all, we’re human and try as we might to remain logical when making purchases, there is a significant emotional component to big B2B buying decisions. 

6. 2023, The Year Of The Gig Entrepreneur! 1/3/2023

   The term gig, traces its roots to jazz music when musicians referred to their individual performances as gigs. And it describes a growing segment of our economy filled with workers and employers who see a world comprised of limitless opportunities if the right network of resources can be pulled together. Like jazz, there is a significant amount of improvisation.

7. Are You Practicing Balance In Your Life? 12/19/2022

   Physical exercise has always been an important part of my life. But as I grew older and creakier, I abandoned the “no brain, nor pain, no gain” approach to exercise and instead, pursued balance.

8. Your Nonmarketing Leadership Is Also A Target Audience! 12/12/2022

   Good B2B marketers know their buyers! You understand them, the problems they face, and the missed opportunities they lament, and conclude how your solutions can help them. You develop personas for all 8-12 people on the typical B2B buying team and then craft engaging content about things that matter to them. Have you done the same for your own organization?

9. Are Your Customers Everywhere In Your Marketing Content? 12/7/2022

   Chevy introduced their 2023 electric vehicle (EV) fleet in September, a traditional time when automakers unveil their new models. The timing of the campaign, done by ad agency Commonwealth//McCann, isn’t unusual, but it is a great ad that offers a lesson in customer-centric messaging. 

10. Looking At Your Content Like Your Prospects Do! 12/5/2022

    Effective B2B content marketers put a lot of effort in determining content themes and topics, creatively producing it, intentionally distributing it, and measuring the results. But have you ever done a self-assessment of your marketing content based on its ability to engage your prospects and buyers with something they care about?