It might sound crazy, but editorial calendars are a thing of the past. Creating an engaged audience means reacting to your customers’ challenges in real-time, not by predetermining what you’ll write about a year in advance.
We think marketers – when armed with the right strategy and actionable data – are the lifeblood of successful B2B companies. The Follow Your Buyer methodology reminds marketers why that is true. It’s a methodology developed from more than four decades as a B2B publisher, with insights gleaned from some of the brightest minds in B2B sales and marketing.