Featured Articles

1. 6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It) 9/30/2020

   There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.

2. Thriving Through Uncertainty 8/24/2022

   Inflation is squeezing wages and there continues to be signals indicating a potential economic recession. Yet unemployment rates are low, and millions of positions remain unfilled. On top of that, society is emerging from a significant experience, the COVID pandemic, and thinking differently about work.

3. Creating Content Is Half The Battle (But It Doesn’t Win The Buyer Attention War) 4/12/2021

   B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.

4. Walk A Mile In Their Shoes! 7/5/2022

   Walk a mile in their shoes ia a saying that encourages us to spend time understanding another person’s perspective before making a judgment about them. It offers B2B marketing and sales a valuable lesson.

5. Generating Big Business With Ease 5/2/2022

   At the same time the transportation industry was experiencing a record number of bankruptcies, Ease Logistics grew their revenue to more than two-times greater than their projections. How did they do it? According to Alisa Alvich, Marketing Manager at Ease, they delivered and communicated innovative solutions that go beyond their core transportation service, not only to their customers but also their community. She refers to it as new age marketing.  

6. Measuring Results 9/12/2022

   This is the time of the year when B2B marketing teams begin planning for the next year, assuming you operate on a calendar-year planning budget. Before you begin planning, you’ll likely give some thought to how things went, and are still going, this year. 

7. Redefine Your Buyer! 10/3/2022

   Buyers are not on a buyer’s journey, they are on a problem-solving journey!

8. The Risk Of Confusing Thought Leadership With Selling 9/30/2020

   B2B buyers engage with – and find immense value in –thought leadership content, but only when marketers focus on helping during the early stages of the buyer’s journey (not on selling).

9. It’s Time For A Mid-Year Check-Up, How Are Your Customers Doing? 6/20/2022

   Six months ago, many of us were filled with hope as we committed to dropping that extra weight, strengthening our cores, and cleaning-up our nutritional habits. How is it going?

10. Marketing Through Economic Uncertainty 8/15/2022

    The Commerce Department recently announced that the United States economy has contracted for two consecutive quarters this year, 1.6% and .9% respectively. This data, coupled with an inflation rate of 9.1%, an increase in nominal consumer spending by 8%, and a lower-than-average unemployment rate of 3.6% has economists suffering from whiplash.