Featured Articles

1. The Best Content Marketing Can’t Outperform Bad Sales Follow-up 9/22/2020

   A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.

2. Looking For An Editorial Calendar? You Won't Find One Here 9/22/2020

   It might sound crazy, but editorial calendars are a thing of the past. Creating an engaged audience means reacting to your customers’ challenges in real-time, not by predetermining what you’ll write about a year in advance.

3. Imagining An Ideal Application Of Behavioral Analytics In B2B Marketing 9/22/2020

   Marketers have a blind spot when it comes to differentiating interest vs. intent, but there is a way to expand the view into the buyer’s journey.

4. What Press Releases Reveal About The State Of B2B Marketing 9/22/2020

   Four steps to help B2B marketers and agencies stop wasting precious resources on press releases.

5. 6 Reasons Your B2B Content Marketing Isn't Working (And How To Fix It) 9/30/2020

   There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.

6. Follow Your Buyer: An Introduction For Innovative B2B Marketers 9/22/2020

   We think marketers – when armed with the right strategy and actionable data – are the lifeblood of successful B2B companies. The Follow Your Buyer methodology reminds marketers why that is true. It’s a methodology developed from more than four decades as a B2B publisher, with insights gleaned from some of the brightest minds in B2B sales and marketing.

7. Lessons Learned By A 40-Year-Old B2B Publisher

   The way buyers consume information has changed, but not all B2B publishing models have adapted.

8. 5 Stages Of B2B Content Marketing Maturity 9/29/2020

   Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.

9. What Should We Write About? Advice For Choosing The Best Content Marketing Topics 8/20/2020

   Determining what to write about is one of the biggest challenges for content marketers. Here's how to pick the topics that will truly drive engagement with your target buyers.

10. Behavioral Analytics: An Overview For B2B Marketers

    A perfect B2B marketing world of identifying purchasing intent isn’t as far-fetched as it seems thanks to advancements in behavioral analytics.