Featured Articles

  1. 5 Stages Of B2B Content Marketing Maturity 9/29/2020

    Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.

  2. What Should We Write About? Advice For Choosing The Best Content Marketing Topics 8/20/2020

    Determining what to write about is one of the biggest challenges for content marketers. Here's how to pick the topics that will truly drive engagement with your target buyers.

  3. Sales Follow-Up: Where B2B Content Marketing Goes Wrong 9/29/2020

    A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.

  4. Creating Content Is Half The Battle (But It Doesn’t Win The Buyer Attention War) 4/12/2021

    B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.

  5. How To Get SMEs To Play For Your Content Marketing Team 9/30/2020

    Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.

  6. A Guide For Mapping Content To The B2B Buyer's Journey 4/20/2021

    Creating, classifying, and analyzing content according to the stages of the buyer's journey enables marketers to identify potential buying activity and share that valuable insight with their sales team.

  7. Write For Someone, Not For Everyone 9/29/2020

    Developing accurate buyer personas and tailoring content might sound easy, but it’s arguably the most difficult – and the most important – part of the content marketing process.

  8. Expedite Your Content Approval Process With These 5 Questions 9/22/2020

    Content will see the light of day sooner if you ask pointed questions about the value each stakeholder brings to the content approval process and come to the table with real data.

  9. The Best Content Marketing Can’t Outperform Bad Sales Follow-up 9/22/2020

    A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.

  10. Thinking Beyond Net-New Leads: Part 2 9/22/2020

    Don’t lose sight of opportunities to upsell, cross-sell, and retain existing customers just because your marketing strategy places too much emphasis on net-new leads.