Featured Articles

  1. Should Your Messaging Appeal To Your Target Audiences' Fears Or Opportunities? 8/5/2024

    Our fears are rooted in our survival DNA and messages that appeal to our fears “get our attention.”

  2. So You're Building Awareness, But Of What? 7/29/2024

    I’ve lost count of the companies who have told me the objective of their marketing campaigns is to build awareness. Using “awareness” to describe marketing is as inevitable as the US female gymnastics team having a group hug after Simone Biles’ floor routine. But my question is always, awareness of what? 

  3. Double, Double, Toil And Trouble, Are You Ignoring Signs Of Trouble? 7/15/2024

    The halfway point of the calendar year is a great time to check in with your clients and determine if they are harboring intentions to end their business relationship with you. 

  4. The Dog Days Of Summer Are Upon Us! 7/8/2024

    The “dog days of summer” is a time of year when the heat tends to slow us down, or at least convince us that laziness is ok in a seasonal kind of way. Do you know the origins of this canine intrusion?  

  5. Bridging The Gap Between Ordinary And Extraordinary! 7/1/2024

    My old friend Steve Warnstadt recently shared something with me that was extraordinary. Steve and I served together in the Army over three decades ago. He is one of those guys who can offer philosophical-level logic under the most chaotic circumstances, like combat. His observations often had a calming effect when things were anything but. When Steve shares his thoughts, I listen!

  6. Bridging The Gap Between Ordinary And Extraordinary 6/30/2024

    The gap between ordinary and extraordinary is more narrow than you may realize and bridging it more possible than you think.

  7. Conducting Failure Analysis Before The Failure 6/25/2024

    Sales Nobel laureate, Nicholas Read is a great advocate of conducting a failure analysis before the failure occurs. What does that mean for sales?