Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.
Determining what to write about is one of the biggest challenges for content marketers. Here's how to pick the topics that will truly drive engagement with your target buyers.
A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.
B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.
Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.
Creating, classifying, and analyzing content according to the stages of the buyer's journey enables marketers to identify potential buying activity and share that valuable insight with their sales team.
Developing accurate buyer personas and tailoring content might sound easy, but it’s arguably the most difficult – and the most important – part of the content marketing process.
Content will see the light of day sooner if you ask pointed questions about the value each stakeholder brings to the content approval process and come to the table with real data.
A perfectly executed content marketing strategy won’t lead to more revenue unless sales follow-up is existent, effective, and consistent.
Don’t lose sight of opportunities to upsell, cross-sell, and retain existing customers just because your marketing strategy places too much emphasis on net-new leads.
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