Featured Articles
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Your B2B Marketing Content Has Royal Lineage
10/7/2024
Content is the entire back row of the chess board, the royal rank of king, queen, bishop, knight and rook. These are the most important and, except for the king, powerful pieces on the chess board that can change the outcome of the game with several strategic moves.
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Plan Like There Are No Rules
9/30/2024
If you already began planning for your business’ success 2025, including a marketing plan with supporting budget, congratulations, you are ahead of schedule. But now it’s Q4 so let’s get on with it.
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Beware of FOMO & Vanity Metrics
9/23/2024
Nothing destroys a well-planned and adequately resourced B2B marketing strategy like a big emotional dose of FOMO and the uncontrollable urge to chase vanity metrics.