Thoughts for the Week

61. Who Does Your Impact Marketing Impact The Most? 3/6/2023

    Who does you impact marketing impact the most? If you answered, “our business”, of course you would be correct. All marketing impacts one’s business, both positively and negatively.

62. Elevator Pitches, Value Propositions And Positioning Statements! 2/6/2023

    One of my colleagues and I travelled together regularly, and each day on the road began with an elevator ride down to the hotel lobby to review our meeting plans over breakfast. We engaged in a fun activity of practicing our elevator pitch while riding in the elevator, silly perhaps, but a great way to start the day and it helped us refine our pitch. 

63. Are You Connecting With Your Email Marketing? 1/23/2023

    Email marketing remains the most common way B2B solution providers communicate their value to an external audience to generate business. Once started, our operations to churn out e-blasts become so routine that we can easily forget why we’re doing it. 

64. Are You Following The Three Second Rule? 1/6/2023

    There is a strong consensus among digital marketers that we have three seconds to capture the attention of a prospect with our messaging. If we don’t, they move on. 

65. Looking At Your Content Like Your Prospects Do! 12/5/2022

    Effective B2B content marketers put a lot of effort in determining content themes and topics, creatively producing it, intentionally distributing it, and measuring the results. But have you ever done a self-assessment of your marketing content based on its ability to engage your prospects and buyers with something they care about? 

66. Being More Intentional With Your Paid Media! 11/28/2022

    Content marketing lifted B2B companies out of the dark ages and into marketing enlightenment. Long gone are the days when B2B marketers created only complex spec sheets and product brochures. B2B marketing collateral is now some of the most interesting and engaging content available, when it gets to the right target audiences.

67. Yoga, B2B Marketing, And Establishing Your Intention! 11/14/2022

    About five years ago I attended my first yoga class ever. The session began with quiet reflection, and we were encouraged to establish an intention. What? My first reaction was, “I intend to do yoga.” But that's not what the instructor meant.

68. When The Truth Speaks, Take Good Notes! 11/7/2022

    Email marketing is a primary way B2B companies communicate their value and promote their services and products, but when one was the last time you did some list maintenance?

69. The Truth Shall Set You Free 10/31/2022

    The primary way that B2B companies communicate their value and promote their services and products is through email marketing, what we commonly refer to as the e-blast. 

70. Are You A Discerning B2B Seller? 10/24/2022

    A discerning B2B buyer is one who has a keen eye for detail, can differentiate sellers who on the surface seem the same, and apply their observations to draw intelligent differentiating conclusions. But are you a discerning B2B seller?