Thoughts for the Week

71. What Do Your Taglines Say About Your Customer? 4/10/2023

    Taglines are the staple of marketing communications. They appear in our B2B advertising, on our websites, and in just about every bit of copy we produce for external audiences. But, what do they say to and about our customers?

72. Accelerate Your Sales Process By Learning, Helping & Understanding 4/3/2023

    “Why” questions reveal purpose, motivations, intent, and reasoning. When done with sincerity, they enable solution providers to offer helpful ideas that are aligned with what a client needs help with.

73. Overly Automated Marketing And Sales May Be Killing Your Business! 3/27/2023

    The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.

74. Chillin' With Giants! 3/13/2023

    Occasionally I stray a bit away from B2B marketing and sales in my thought-for-the-week, this is one of those times, sort of.

75. Who Does Your Impact Marketing Impact The Most? 3/6/2023

    Who does you impact marketing impact the most? If you answered, “our business”, of course you would be correct. All marketing impacts one’s business, both positively and negatively.

76. Forming Good Habits 2/22/2023

    I juts spent an entire week skiing in the Colorado mountains and in that short time, I may have picked up some habits that are still hanging around.

77. The Value Of Mountaintop Experiences! 2/13/2023

    You may have heard someone speak about having a mountaintop experience. Its origins are biblical and refer to transcendence-like moments that can result in clarity, understanding, new ideas and inspiration. But they aren’t often delivered to us on a silver platter, we must seek them out and work for them.

78. Elevator Pitches, Value Propositions And Positioning Statements! 2/6/2023

    One of my colleagues and I travelled together regularly, and each day on the road began with an elevator ride down to the hotel lobby to review our meeting plans over breakfast. We engaged in a fun activity of practicing our elevator pitch while riding in the elevator, silly perhaps, but a great way to start the day and it helped us refine our pitch. 

79. Are You Connecting With Your Email Marketing? 1/23/2023

    Email marketing remains the most common way B2B solution providers communicate their value to an external audience to generate business. Once started, our operations to churn out e-blasts become so routine that we can easily forget why we’re doing it. 

80. Are You Following The Three Second Rule? 1/6/2023

    There is a strong consensus among digital marketers that we have three seconds to capture the attention of a prospect with our messaging. If we don’t, they move on.