Thoughts for the Week

91. What's Your Favorite Flavor Of Social Media?

    When it comes to your company’s social media presence, it’s like walking into a Baskin Robbins, the choices are numerous, they offer samples, and they’re all delicious. We happily agree to a demo and before we know it, someone is asking us if we’d like those two scoops of LinkedIn Premium in a cup or cone? 

92. Would Your Customers Be Willing To Pay For that?

    No business is completely free of dysfunction and most of us try our best to be both efficient and effective at work, but we’re also human and we fall short. However, sometimes we can spend too much time on things that aren’t really serving our customers. 

93. Walk A Mile In Their Shoes!

    Walk a mile in their shoes ia a saying that encourages us to spend time understanding another person’s perspective before making a judgment about them. It offers B2B marketing and sales a valuable lesson.

94. Are Your B2B Marketing And Sales Skills Keeping Pace With The Way Your Customers Buy?

    What skills and character traits do you find most valuable for your B2B marketing and sales team? Are you recruiting, testing for, and hiring people with these character traits? Are you developing and rewarding the right skills?

95. How Do You Answer The Big Why Question?

    While he was being interviewed once, legendary interviewer Larry King was asked about his approach to questions. His response was that he sought the “why” that drove people to do what they do. “Why“ is a powerful question because it leads to deeper understanding.  

96. Unmuddling The Early B2B Buyer's Journey!

    B2B marketing and sales professionals still often define the early buyer’s journey as when the buyer becomes aware of a seller’s products or services. That's not it!

97. B2B Is Cool After All

    It turns out that B2B marketing is cool after all!

98. Questioning The Quality And Quantity Of Our Marketing Content

    The B2B content creation process often begins, or should begin, with questions. But are we asking ourselves the right questions?

99. Do You Speak Buyer Or Seller?

    What language do you use in your B2B marketing and sales communication? Is it buyer or seller? Too often our marketing and sales messaging is aligned with our selling process rather than the buyer’s journey. When we do this, prospects ignore us or view us negatively which hurts our brand.

100. Do Your Buyers See Themselves In Your Content

     Content marketing is the bomb! However, because of its popularity we’ve created a lot of content, and sadly, much of it is bad.