Thoughts for the Week

  1. Redefine Your Buyer! 10/3/2022

    Buyers are not on a buyer’s journey, they are on a problem-solving journey!

  2. Helping Your Buyer 9/26/2022

    What is the most impactful thing a B2B solution provider can do to grow their business? Making more outbound sales calls? Creating a new eye-catching logo? Trial closing every cold call? No, no and no!

  3. Do You Still Drive With Your Hands At 10 And 2? 8/22/2022

    There are new recommendations for positioning our hands on the steering wheel to promote safe driving. Many of us don't follow this advice and instead drive while distracted and wonder how we even got to our destination. Sadly, many of us are driving our B2B marketing and sales the same way.

  4. How Well Are You Keeping Up With The Pace Of Change? 8/8/2022

    The pace of change impacting B2B companies and their marketing operations is increasing exponentially, and it is being driven by our buyers and the way they make purchasing decisions. 

  5. Humanize Your Buyer! 7/11/2022

    Who is your target audience? For B2B marketing and sales we answer this question by describing buyer companies: firmographic descriptions like industry, location, size of company, and type of organization. But this should only be the beginning.

  6. It's Time For A Mid-Year Check-Up, How Are Your Customers Doing? 6/20/2022

    Six months ago, many of us were filled with hope as we committed to dropping that extra weight, strengthening our cores, and cleaning-up our nutritional habits. How is it going?

  7. Doing More With What You Have 6/13/2022

    What can the band Rush teach us about doing more with what we have?

  8. It's Avalanche Season In Colorado, But Not The Kind You May Be Thinking Of! 6/6/2022

    Avalanches in Colorado are a real concern and a threat that must be taken seriously each year. But I’m referring to the professional hockey team in Denver who are one win away from going to the Stanley Cup final series.

  9. What Red Rocks Amphitheatre Can Teach Us About Business And Life 5/24/2022

    Red Rocks Amphitheatre is an architectural wonder. And it was built mostly by hand during the Great Depression. Amazing things can be accomplished during times of difficulty.

  10. Are You Managing Your Technology Or Is Your Technology Managing You? 5/16/2022

    In the early stages of our buyer’s journey for technology solutions, we’re learning about the problems it can solve, and we begin forming our expectations around our own problems. But it is easy to lose track of our initial outcomes on the way to making a buying decision.