By Perry Rearick, Chief Editor, Follow Your Buyer
Early October in the Rocky Mountains means Aspen viewing season when the evergreen-covered mountains are dressed up with broad bands of gold. For a short week or two the leaves of the Quaking Aspen trees turn a brilliant gold attracting thousands of visitors from across the country. It’s a grand way to say farewell to summer and welcome the winter snows so vital to the regional ecosystem.
The Aspen are among the most unique plant species on the continent. They live best at high altitudes where the air is thin, have the widest natural range of any tree and their white bark conducts photosynthesis all year long, even in winter.
What appears to us as a stand of many trees is only a single living organism, the largest in North America, sprouting thousands of shoots from one interconnected system of roots residing just below the surface of the ground.
We could all benefit from the Aspen’s example. How many of our B2B marketing and sales operations have a unity of effort like the Aspen? And what might that look like?
- A single interconnected foundation supporting both marketing and sales to drive business.
- Unity of effort that produces content messaging that attracts and engages your target audience.
- The ability to deliver value all year long, not just during tradeshow season.