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Perry Rearick

Prior to joining Follow Your Buyer, Perry was the senior director of publishing at Life Science Connect. During that time, he helped transform a sales force from one that simply sold advertising space to a team of business development consultants with an expertise in advertising and marketing communications. He most recently established Mungadai Consulting, an agency that develops and executes content marketing strategies for a variety of B2B and B2C businesses.

ARTICLES BY PERRY REARICK

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How Do You Describe Your Brand’s Soul?
The time I received an email from Howard Schultz while working in a coffee shop.  Continue Reading..
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IT’S TOO LOUD IN HERE!
The internet is a noisy place. Imagine if each piece of content was a rock band playing simultaneously but not in synch, and not even the same song. Our online scrolling would deliver just a lot of loud noise. Well, that’s what it is! Not audible noise, but mental noise and some of us are contributing to it.  Continue Reading..
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Celebrate All The Wins!
There is only one winner in a basketball game, but each game is packed with scoring and what seems like a continuous celebration of incremental wins. Teams celebrate baskets, 3-pointers, slam dunks, foul shots, blocked shots, steals, turn-overs, disrupted plays and more. The over 100 points scored per game offers a lot of opportunities to celebrate. It keeps the energy level high and provides the fuel needed to play hard the entire game. Do you...  Continue Reading..
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Nurture Your Inner Malcontent!
We all have a bit of malcontent in us, not a bad thing, and tapping into that inner self can be valuable.  Continue Reading..
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You Nailed It!
Have you ever heard the saying, if the only tool you have is a hammer, you tend to see every problem (or opportunity) as a nail? It was made famous by Abraham Maslow, yes, the same Maslow that gave us the hierarchy of needs and it refers to being over reliant on a familiar tool. It has many applications in life and business.  Continue Reading..
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The Handoff – Transitioning Leads From Marketing To Sales
The key to successful track and field relay teams is the interdependent relationship of the four runners. The teams that efficiently transfer the baton from one to another have a better chance of winning. They spend many hours practicing and perfecting just the hand-off and make it look much easier than it is. And great marketing and sales teams that possess the same interdependence win more business.  Continue Reading..
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How's Your Interoperability Between Marketing And Sales?
The common goal of B2B sales and marketing is revenue generation, but the painful truth is that the lack of a seamless flow of actionable information between marketing and sales is more common than we wish to recognize, and it is killing our businesses.  Continue Reading..
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Does Your Reach Exceed Your Grasp?
Continuous improvement is a model embraced by business, sports teams, athletes, and those who are fitness minded. You may have heard the mantra, “no pain, no gain”. However, not all pain leads to gain and not all gain requires pain. But on a personal level, continuous self-improvement requires us to step outside our comfort zone. For some, that can be painful, although it doesn’t have to be. It simply requires the right mindset.  Continue Reading..
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Avoiding Rbbit Holes!
Last week's thought was about the value of operating at a pace in both work and leisure that enables one’s senses to experience things that would otherwise go unnoticed and unlearned. A good companion concept is avoiding rabbit holes, “ooh shiny” attractions that pull us off track and often waste time. And extricating ourselves from rabbit holes is challenging. Go ask Alice!  Continue Reading..
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What We Can Learn from Warren Buffet About Content Marketing
Each year at this time, I look forward to reading Warren Buffett’s letter to shareholders. I never know what I’ll learn, but I’m always confident I will. I tend to pay less attention to the profits and loss data and focus more on what and how Buffett communicates. What especially stood out for me in this year’s letter is how he describes who he writes the letter for. It is a lesson in the importance of understanding...  Continue Reading..