Perry Rearick
Prior to joining Follow Your Buyer, Perry was the senior director of publishing at Life Science Connect. During that time, he helped transform a sales force from one that simply sold advertising space to a team of business development consultants with an expertise in advertising and marketing communications. He most recently established Mungadai Consulting, an agency that develops and executes content marketing strategies for a variety of B2B and B2C businesses.
ARTICLES BY PERRY REARICK
Double, Double, Toil And Trouble, Are You Ignoring Signs Of Trouble?
The halfway point of the calendar year is a great time to check in with your clients and determine if they are harboring intentions to end their business relationship with you.
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The Dog Days Of Summer Are Upon Us!
The “dog days of summer” is a time of year when the heat tends to slow us down, or at least convince us that laziness is ok in a seasonal kind of way. Do you know the origins of this canine intrusion?
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Bridging The Gap Between Ordinary And Extraordinary!
My old friend Steve Warnstadt recently shared something with me that was extraordinary. Steve and I served together in the Army over three decades ago. He is one of those guys who can offer philosophical-level logic under the most chaotic circumstances, like combat. His observations often had a calming effect when things were anything but. When Steve shares his thoughts, I listen!
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Bridging The Gap Between Ordinary And Extraordinary
The gap between ordinary and extraordinary is more narrow than you may realize and bridging it more possible than you think.
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Conducting Failure Analysis Before The Failure
Sales Nobel laureate, Nicholas Read is a great advocate of conducting a failure analysis before the failure occurs. What does that mean for sales?
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I'd Like Several Thousand MQLs On An ABM Platter With A Side Of Social Media Please!
Does your B2B media buying strategy sound like you’re ordering food from a restaurant when you’re not sure what you want, and the menu is filled with confusing jargon. You’re not alone!
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Using Optimism To Help Achieve Your Goals!
Long before Lindsey Vonn and Mikaela Schiffrin, there was Billy Kidd. Billy, along with teammate Jimmie Heuga, were the first Americans to ever win Olympic medals in alpine skiing. Billy Kidd loves skiing, and he has a contagiously optimistic spirit. But passion and optimism alone weren’t enough to win championships and earn legendary status.
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Are You Suffering From Happy Ears Syndrome?
Happy ears syndrome is the tendency to only hear what we want to hear. It is often associated with salespeople but all of us can be inflicted with this problem much to the detriment of ourselves and our organizations.
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Connecting Target Audience, Messaging, And Outcomes: Lessons Learned From A Military Deployment!
In the mid-1990s I found myself in Kuwait, a common deployment destination at that time. It was neither my first nor last time there, but it was the only time serving as an Army public affairs officer. It wasn’t something I had much experience with and the learning curve was steep.
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Xfinity's “The Aviators”, Who Is The Hero In Your Stories?
May is Military Appreciation Month in the United States with Memorial Day on the 27th. It is a month when patriotism is often prominently featured in advertising and every once in while someone creates something that is nothing short of awe inspiring
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