ARTICLES BY PERRY REARICK
Are You Connecting With Your Email Marketing?
Email marketing remains the most common way B2B solution providers communicate their value to an external audience to generate business. Once started, our operations to churn out e-blasts become so routine that we can easily forget why we’re doing it. Continue Reading..
What’s Your B2B Marketing Superpower?
Maurice Davis has a superpower, and it is understanding customers. I don’t mean the surface level demographics of age, gender, location, and business. He can see the world from a prospect’s point of view and apply that empathy in helping businesses develop marketing strategies, create content that attracts customers, and grow their businesses beyond their expectations. Continue Reading..
Taking A Lesson From B2C Marketing Storytellers!
It seems that Chevy is all in on storytelling with their advertising this year. The latest is the story of Mrs. Hayes, her life, both struggles and joys over time, and we eventually connect the dots on why she kept that old car that won’t start. Continue Reading..
The Scientific Impact Of Using Stories In Your B2B Marketing Content
According to Katarina Gajdacsova, Chief Marketing Officer at Kiz Digital, including a good story in our marketing content mix helps to connect your products or services with a prospect on an emotional level. After all, we’re human and try as we might to remain logical when making purchases, there is a significant emotional component to big B2B buying decisions. Continue Reading..
2023, The Year Of The Gig Entrepreneur!
The term gig, traces its roots to jazz music when musicians referred to their individual performances as gigs. And it describes a growing segment of our economy filled with workers and employers who see a world comprised of limitless opportunities if the right network of resources can be pulled together. Like jazz, there is a significant amount of improvisation. Continue Reading..
Your Nonmarketing Leadership Is Also A Target Audience!
Good B2B marketers know their buyers! You understand them, the problems they face, and the missed opportunities they lament, and conclude how your solutions can help them. You develop personas for all 8-12 people on the typical B2B buying team and then craft engaging content about things that matter to them. Have you done the same for your own organization? Continue Reading..
Are Your Customers Everywhere In Your Marketing Content?
Chevy introduced their 2023 electric vehicle (EV) fleet in September, a traditional time when automakers unveil their new models. The timing of the campaign, done by ad agency Commonwealth//McCann, isn’t unusual, but it is a great ad that offers a lesson in customer-centric messaging. Continue Reading..
Looking At Your Content Like Your Prospects Do!
Effective B2B content marketers put a lot of effort in determining content themes and topics, creatively producing it, intentionally distributing it, and measuring the results. But have you ever done a self-assessment of your marketing content based on its ability to engage your prospects and buyers with something they care about? Continue Reading..