Perry Rearick

What is the secret to optimism in sales?  Continue Reading..

I recently tuned into a morning network news program. My expectations were that I might get caught-up on some important topics in the world. Boy was I wrong!  Continue Reading..

To survive the stress of a three-day work week, focus on the biggest opportunity.  Continue Reading..

It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.  Continue Reading..

Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.  Continue Reading..

We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.  Continue Reading..

What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.  Continue Reading..

Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is...  Continue Reading..

The Major League Baseball playoffs are underway, and the world series will begin this week. It is a time when even those who are not fans will tune into a game, as long as it doesn’t interfere with your Golden Bachelor watch party.    Continue Reading..

According to Masaaki Imai, founder of the Kaizen Institute, kaizen means improvement in one’s personal life, home life, social life, and of course, work life.  Continue Reading..