Perry Rearick
Prior to joining Follow Your Buyer, Perry was the senior director of publishing at Life Science Connect. During that time, he helped transform a sales force from one that simply sold advertising space to a team of business development consultants with an expertise in advertising and marketing communications. He most recently established Mungadai Consulting, an agency that develops and executes content marketing strategies for a variety of B2B and B2C businesses.
ARTICLES BY PERRY REARICK
Practicing Marketing & Sales Mindfulness
This is not about current pop-mindfulness trends that have us sitting with our feelings and meditating after a yoga session followed by a morning of intermittent fasting. Not that there’s anything wrong with that! To understand what I mean, let’s think of the opposite of mindfulness, mindlessness.
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Measuring Results
The way organizations measure results in the modern digital, data-rich environment requires a dramatic shift in thinking from one that measures ready-to-buy leads and closed sales to one that has valuable business intelligence as an outcome.
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Sales Lead Follow-Up That Builds Trust
Effectively following up with a prospect, a good target audience match, calls for a combination of nurturing, listening, discovering, informing, educating, offering examples, and above all, helping.
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Aligning Content To The Real B2B Buyer's Journey
Few things build trust faster and more effectively with buyers than a content marketing strategy aligned with the real B2B buyer’s journey.
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Root Cause Analysis When B2B Marketing & Sales Underperform
When linear, process-driven production issues occur, engineers and scientists conduct root cause analysis to get to and solve the core problem. Underperforming marketing and sales programs often waste time chasing symptoms rather than solving real problems. While well intended, those us in the marketing and sales could use some help.
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The Real B2B Buyer's Journey
The single force disrupting the way B2B solution providers market and sell is also the most critical to business success, buyerrs. Far too many B2B solution providers have been slow to adpt to how buyers make purchasing decisions.
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The Touchstones Of Leadership
Joseph Carleone has spent most of his life in executive leadership positions from companies in the defense industry to chemicals, pharmaceuticals and cosmetics. In those 45-plus years he experienced significant change in technology, market shifts, and the nature of the workforce. However, he lived and led by a consistent set of principles.
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Measuring Results
In our modern digital, data-rich environment, the way organizations can measure results has undergone significant change, but it requires a dramatic shift in thinking from one that measures ready-to-buy leads and closed sales to one that has valuable business intelligence as an outcome
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Earn More Business With Buyer-Aligned Sales Lead Follow-Up
The outcome we should have for every sales follow-up with a potential buyer is to help them advance to the next stage of their buyer's journey.
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Customer-Centered Content Marketing - Part 2
It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.
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