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Perry Rearick

Prior to joining Follow Your Buyer, Perry was the senior director of publishing at Life Science Connect. During that time, he helped transform a sales force from one that simply sold advertising space to a team of business development consultants with an expertise in advertising and marketing communications. He most recently established Mungadai Consulting, an agency that develops and executes content marketing strategies for a variety of B2B and B2C businesses.

ARTICLES BY PERRY REARICK

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Your B2B Marketing Content Has Royal Lineage
Content is the entire back row of the chess board, the royal rank of king, queen, bishop, knight and rook. These are the most important and, except for the king, powerful pieces on the chess board that can change the outcome of the game with several strategic moves.  Continue Reading..
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Plan Like There Are No Rules
If you already began planning for your business’ success 2025, including a marketing plan with supporting budget, congratulations, you are ahead of schedule. But now it’s Q4 so let’s get on with it.  Continue Reading..
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Beware of FOMO & Vanity Metrics
Nothing destroys a well-planned and adequately resourced B2B marketing strategy like a big emotional dose of FOMO and the uncontrollable urge to chase vanity metrics.   Continue Reading..
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Is Your Business Dying Because Your Marketing Is On A Starvation Diet?
  At the top of my list of books-to-read this Fall as you plan for business success in 2025 is “Stop Starvation Marketing” by Christine Slocumb. This is a must-read if you are a B2B solution provider in life sciences, technology, or any space characterized by long sales cycles, high-investment solutions, and complex business relationships. It will change how you think about and do marketing, and the results you achieve by...  Continue Reading..
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Put Some Icing On Your Marketing (Cake) Plan!
Icing is a big attention-getter when it comes to cakes. Who doesn’t enjoy scanning all those cakes in the bakery showcase? And the icing is often the initial differentiator. Consider the icing to be the paid media part of your marketing plan.  Continue Reading..
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What Have You Baked Into Your Marketing Plan?
Developing an annual marketing plan is like baking a cake! Once you get all the ingredients in place, including all the resources and budget, and begin executing, it’s hard to undo. Imagine going back to the CFO for more budget because you left out some key ingredients.  Continue Reading..
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Before You Begin Planning For Next Year, Look At How Things Went This Year?
This is the time of year when most businesses, and their marketing and sales teams, begin planning for next year. Before jumping into your planning process, it’s a good idea to closely examine what you’ve accomplished this year.  Continue Reading..
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Begin Planning With The End In Mind
This week we’ll close out the last full month of summer. That’s right, it’s best to accept the truth, order yourself a pumpkin spice latte during your next Starbucks stop, and start thinking about your marketing and sales plans for 2025.  Continue Reading..
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How Deep Is Your Personal Development?
What are you doing to grow and how serious are you? You may consume professional journals, read professional and personal development books and perhaps adopt new hobbies. But how deep are you going?  Continue Reading..
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Capturing Your Target Audience's Attention!
You have several seconds to capture the attention of your target audience before they move on to something else. What can you do about it?  Continue Reading..