ARTICLES BY PERRY REARICK
Practicing Intentional Ignorance To Subdue Information Overload!
I recently tuned into a morning network news program. My expectations were that I might get caught-up on some important topics in the world. Boy was I wrong! Continue Reading..
Customer-Centered Content Marketing - Part 2
It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey. Continue Reading..
Customer-Centered Content Marketing Part 1
Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is... Continue Reading..
Add A Big Helping Of Kaizen To Your B2B Recipe For Success!
According to Masaaki Imai, founder of the Kaizen Institute, kaizen means improvement in one’s personal life, home life, social life, and of course, work life. Continue Reading..