Articles by Perry Rearick

81. What Do Your Taglines Say About Your Customer? 4/10/2023

    Taglines are the staple of marketing communications. They appear in our B2B advertising, on our websites, and in just about every bit of copy we produce for external audiences. But, what do they say to and about our customers?

82. Accelerate Your Sales Process By Learning, Helping & Understanding 4/3/2023

    “Why” questions reveal purpose, motivations, intent, and reasoning. When done with sincerity, they enable solution providers to offer helpful ideas that are aligned with what a client needs help with.

83. Overly Automated Marketing And Sales May Be Killing Your Business! 3/27/2023

    The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.

84. Chillin' With Giants! 3/13/2023

    Occasionally I stray a bit away from B2B marketing and sales in my thought-for-the-week, this is one of those times, sort of.

85. Who Does Your Impact Marketing Impact The Most? 3/6/2023

    Who does you impact marketing impact the most? If you answered, “our business”, of course you would be correct. All marketing impacts one’s business, both positively and negatively.

86. How's Your Long Game? 2/27/2023

    There was a big event last week and, no, I’m not talking about the box office release of the movie Cocaine Bear. The Oracle of Omaha spoke!

87. B2B Thought Leadership Content Is More Important Than Ever 2/23/2023

    The 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report was released in December. It is the 5th annual study and I believe it is one of the most important reports for B2B companies and their marketing and sales leadership. I recently spoke to Kate Cooper, Executive Vice President and Midwest Market Lead in Edelman’s Business Marketing practice and she shared some key take aways from the report. 

88. Forming Good Habits 2/22/2023

    I juts spent an entire week skiing in the Colorado mountains and in that short time, I may have picked up some habits that are still hanging around.

89. The Value Of Mountaintop Experiences! 2/13/2023

    You may have heard someone speak about having a mountaintop experience. Its origins are biblical and refer to transcendence-like moments that can result in clarity, understanding, new ideas and inspiration. But they aren’t often delivered to us on a silver platter, we must seek them out and work for them.

90. Elevator Pitches, Value Propositions And Positioning Statements! 2/6/2023

    One of my colleagues and I travelled together regularly, and each day on the road began with an elevator ride down to the hotel lobby to review our meeting plans over breakfast. We engaged in a fun activity of practicing our elevator pitch while riding in the elevator, silly perhaps, but a great way to start the day and it helped us refine our pitch.