Articles by Perry Rearick

81. Looking At Your Content Like Your Prospects Do! 12/5/2022

    Effective B2B content marketers put a lot of effort in determining content themes and topics, creatively producing it, intentionally distributing it, and measuring the results. But have you ever done a self-assessment of your marketing content based on its ability to engage your prospects and buyers with something they care about? 

82. Being More Intentional With Your Paid Media! 11/28/2022

    Content marketing lifted B2B companies out of the dark ages and into marketing enlightenment. Long gone are the days when B2B marketers created only complex spec sheets and product brochures. B2B marketing collateral is now some of the most interesting and engaging content available, when it gets to the right target audiences.

83. Yoga, B2B Marketing, And Establishing Your Intention! 11/14/2022

    About five years ago I attended my first yoga class ever. The session began with quiet reflection, and we were encouraged to establish an intention. What? My first reaction was, “I intend to do yoga.” But that's not what the instructor meant.

84. When The Truth Speaks, Take Good Notes! 11/7/2022

    Email marketing is a primary way B2B companies communicate their value and promote their services and products, but when one was the last time you did some list maintenance?

85. The Truth Shall Set You Free 10/31/2022

    The primary way that B2B companies communicate their value and promote their services and products is through email marketing, what we commonly refer to as the e-blast. 

86. Are You A Discerning B2B Seller? 10/24/2022

    A discerning B2B buyer is one who has a keen eye for detail, can differentiate sellers who on the surface seem the same, and apply their observations to draw intelligent differentiating conclusions. But are you a discerning B2B seller? 

87. Engaging Your Buyer 10/17/2022

    There are five stages to Following Your Buyer: identify, learn, help, engage, and understand. I get a lot of questions about engage and what it means.

88. Understand Your Buyer 10/11/2022

    Do you really understand your target audience: your prospects and current customers? Do you comprehend the meaning behind their words, actions, thoughts, and even feelings?

89. Redefine Your Buyer! 10/3/2022

    Buyers are not on a buyer’s journey, they are on a problem-solving journey!

90. Helping Your Buyer 9/26/2022

    What is the most impactful thing a B2B solution provider can do to grow their business? Making more outbound sales calls? Creating a new eye-catching logo? Trial closing every cold call? No, no and no!