Articles by Perry Rearick
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What Do Your Taglines Say About Your Customer?
4/10/2023
Taglines are the staple of marketing communications. They appear in our B2B advertising, on our websites, and in just about every bit of copy we produce for external audiences. But, what do they say to and about our customers?
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Accelerate Your Sales Process By Learning, Helping & Understanding
4/3/2023
“Why” questions reveal purpose, motivations, intent, and reasoning. When done with sincerity, they enable solution providers to offer helpful ideas that are aligned with what a client needs help with.
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Overly Automated Marketing And Sales May Be Killing Your Business!
3/27/2023
The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.
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What Does Your Marketing Content Do?
3/21/2023
Good content creators spend time getting to knowing their target audiences. It is fundamental to crafting compelling content. They think beyond the usual demographic data and seek to understand their buyers, both prospects and current customers, at a deeper level.
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Chillin’ With Giants!
3/13/2023
Occasionally I stray a bit away from B2B marketing and sales in my thought-for-the-week, this is one of those times, sort of.
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Who Does Your Impact Marketing Impact The Most?
3/6/2023
Who does you impact marketing impact the most? If you answered, “our business”, of course you would be correct. All marketing impacts one’s business, both positively and negatively.
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How’s Your Long Game?
2/27/2023
There was a big event last week and, no, I’m not talking about the box office release of the movie Cocaine Bear. The Oracle of Omaha spoke!
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B2B Thought Leadership Content Is More Important Than Ever
2/23/2023
The 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report was released in December. It is the 5th annual study and I believe it is one of the most important reports for B2B companies and their marketing and sales leadership. I recently spoke to Kate Cooper, Executive Vice President and Midwest Market Lead in Edelman’s Business Marketing practice and she shared some key take aways from the report.
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Forming Good Habits
2/22/2023
I juts spent an entire week skiing in the Colorado mountains and in that short time, I may have picked up some habits that are still hanging around.
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The Value Of Mountaintop Experiences!
2/13/2023
You may have heard someone speak about having a mountaintop experience. Its origins are biblical and refer to transcendence-like moments that can result in clarity, understanding, new ideas and inspiration. But they aren’t often delivered to us on a silver platter, we must seek them out and work for them.