Articles by Perry Rearick

51. Be Courageous! 11/13/2023

    Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.

52. Tips On Refreshing Your Content! 11/6/2023

    We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.

53. Tips On Refreshing Your Brand! 10/27/2023

    What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.

54. Customer-Centered Content Marketing Part 1 10/25/2023

    Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is a content-marketing strategy that is aligned with the real buyer's journey.

55. What's Your Walk-Up Song? 10/23/2023

    The Major League Baseball playoffs are underway, and the world series will begin this week. It is a time when even those who are not fans will tune into a game, as long as it doesn’t interfere with your Golden Bachelor watch party.  

56. Add A Big Helping Of Kaizen To Your B2B Recipe For Success! 10/11/2023

    According to Masaaki Imai, founder of the Kaizen Institute, kaizen means improvement in one’s personal life, home life, social life, and of course, work life.

57. Humanize Your Buyer 10/9/2023

    B2B buyers are teams of problem solvers seeking solutions to improve their businesses. And those teams are comprised of people, working collaboratively under imperfect conditions and sometimes under stress.

58. The Real Buyer's Journey 10/4/2023

    The single force that has disrupted the way B2B solution providers market and sell is also the most critical to business success, buyers. As buyers discovered and embraced on-demand, digital content to help them solve problems, not make purchasing decisions, they pushed long-held B2B marketing traditions aside, rendering them obsolete.

59. The Ongoing Saga Of Economic Uncertainty 9/29/2023

    We’ve been feeling uncertain about the economic future for several years now, long enough that the future we were so uncertain about has arrived. This will be the third consecutive year that I’ve written about experiencing economic uncertainty and how B2B companies should plan and execute marketing and sales. 

60. Marketing Through Economic Uncertainty 9/28/2023

    We’re now in the second consecutive year of economic uncertainty. Or is it the third? Despite this pesky funk, there are some signs of improvement and talk among economists of a soft landing. Yet nearly everyone I speak with feels nervous and that is understandable.