Articles by Perry Rearick

31. Avoiding Rabbit Holes! 3/4/2024

    Last week's thought was about the value of operating at a pace in both work and leisure that enables one’s senses to experience things that would otherwise go unnoticed and unlearned. A good companion concept is avoiding rabbit holes, “ooh shiny” attractions that pull us off track and often waste time. And extricating ourselves from rabbit holes is challenging. Go ask Alice!

32. “Of All The Paths You Take In Life, Make Sure A Few Of Them Are Dirt.” – John Muir 2/26/2024

    I receive great value from hiking. The walking pace and need to maintain situational awareness enables one’s senses to experience things that would otherwise go unnoticed and unlearned.

33. Communicating An Understanding Of Your Customers' Customers 2/20/2024

    Does your B2B marketing collateral project the things you sell, or the impact of those things on your customer's business?

34. Attracting The Habitual Reader With Your Content Marketing Strategy! 2/12/2024

    I recall a conversation I had with a mid-level marketer about six years ago who was frustrated that his content marketing engagement strategy was only attracting “habitual readers” rather than ready-to-buy leads. Habitual readers? What did he mean by that?

35. Are You A Member Of The Procrastination Nation? 2/5/2024

    I’m Perry and I’m a procrastinator. I tend to over think my actions, especially work-related activities.

36. Managing To-Do List Overload 1/29/2024

    Does managing your to-do list feel like a stressful juggling act? Like me, I am guessing that your units of work in any given day exceed your units of time available.

37. Do You Practice Resilience? 1/22/2024

    My good friend, Todd, is a cold bath enthusiast, an evangelist really, because I now do cold plunges routinely, it helps build resilience. Wait a minute! Resilience? I thought you were either born with it or you weren’t.

38. Seek To Understand Before Seeking To Be Understood 1/16/2024

    Successful, experienced sales professionals identify empathy as one of the most important skills for success. Yet, how often do we arm salespeople with a handful of questions intended to set up a scripted pitch? 

39. Linking Actions To Outcomes 1/10/2024

    Many of the B2B marketing professionals I speak with feel like they’re drowning in activities that have no connection to a desired business outcome or strategy.

40. Begin With The End In Mind 1/8/2024

    The second habit identified by Steven R. Covey in his book, “The 7 Habits of Highly Effective People”, is to begin with the end in mind. Easily misunderstood and seemingly in conflict with habit number three, put first things first, many of us tend to bypass number two. What does it mean?