Articles by Perry Rearick

31. You Nailed It! 3/18/2024

    Have you ever heard the saying, if the only tool you have is a hammer, you tend to see every problem (or opportunity) as a nail? It was made famous by Abraham Maslow, yes, the same Maslow that gave us the hierarchy of needs and it refers to being over reliant on a familiar tool. It has many applications in life and business.

32. The Handoff – Transitioning Leads From Marketing To Sales 3/11/2024

    The key to successful track and field relay teams is the interdependent relationship of the four runners. The teams that efficiently transfer the baton from one to another have a better chance of winning. They spend many hours practicing and perfecting just the hand-off and make it look much easier than it is. And great marketing and sales teams that possess the same interdependence win more business.

33. How's Your Interoperability Between Marketing And Sales? 3/11/2024

    The common goal of B2B sales and marketing is revenue generation, but the painful truth is that the lack of a seamless flow of actionable information between marketing and sales is more common than we wish to recognize, and it is killing our businesses.

34. Does Your Reach Exceed Your Grasp? 3/11/2024

    Continuous improvement is a model embraced by business, sports teams, athletes, and those who are fitness minded. You may have heard the mantra, “no pain, no gain”. However, not all pain leads to gain and not all gain requires pain. But on a personal level, continuous self-improvement requires us to step outside our comfort zone. For some, that can be painful, although it doesn’t have to be. It simply requires the right mindset. 

35. Avoiding Rabbit Holes! 3/4/2024

    Last week's thought was about the value of operating at a pace in both work and leisure that enables one’s senses to experience things that would otherwise go unnoticed and unlearned. A good companion concept is avoiding rabbit holes, “ooh shiny” attractions that pull us off track and often waste time. And extricating ourselves from rabbit holes is challenging. Go ask Alice!

36. What We Can Learn from Warren Buffet About Content Marketing 2/27/2024

    Each year at this time, I look forward to reading Warren Buffett’s letter to shareholders. I never know what I’ll learn, but I’m always confident I will. I tend to pay less attention to the profits and loss data and focus more on what and how Buffett communicates. What especially stood out for me in this year’s letter is how he describes who he writes the letter for. It is a lesson in the importance of understanding one’s target audience and a clinic in developing a target audience persona. 

37. “Of All The Paths You Take In Life, Make Sure A Few Of Them Are Dirt.” – John Muir 2/26/2024

    I receive great value from hiking. The walking pace and need to maintain situational awareness enables one’s senses to experience things that would otherwise go unnoticed and unlearned.

38. Communicating An Understanding Of Your Customers' Customers 2/20/2024

    Does your B2B marketing collateral project the things you sell, or the impact of those things on your customer's business?

39. Attracting The Habitual Reader With Your Content Marketing Strategy! 2/12/2024

    I recall a conversation I had with a mid-level marketer about six years ago who was frustrated that his content marketing engagement strategy was only attracting “habitual readers” rather than ready-to-buy leads. Habitual readers? What did he mean by that?

40. Are You A Member Of The Procrastination Nation? 2/5/2024

    I’m Perry and I’m a procrastinator. I tend to over think my actions, especially work-related activities.