Articles by Perry Rearick

  1. Begin With The End In Mind 1/8/2024

    The second habit identified by Steven R. Covey in his book, “The 7 Habits of Highly Effective People”, is to begin with the end in mind. Easily misunderstood and seemingly in conflict with habit number three, put first things first, many of us tend to bypass number two. What does it mean? 

  2. Not Your Typical New Year’s Resolution Advice! 1/2/2024

    This is the time of year when many of us set New Year’s resolutions. Did you know that only about 9% of us consistently complete them each year? It is easy to blame it on our lack of stick-to-it-itve-ness, but what if we’re just not very good at defining goals in a way that actually helps us achieve them. 

  3. I Think There’s Still A Chance! 12/4/2023

    What is the secret to optimism in sales?

  4. Practicing Intentional Ignorance To Subdue Information Overload! 11/27/2023

    I recently tuned into a morning network news program. My expectations were that I might get caught-up on some important topics in the world. Boy was I wrong!

  5. Good News And Bad News 11/20/2023

    To survive the stress of a three-day work week, focus on the biggest opportunity.

  6. Customer-Centered Content Marketing - Part 2 11/15/2023

    It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.

  7. Be Courageous! 11/13/2023

    Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.

  8. Tips On Refreshing Your Content! 11/6/2023

    We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.

  9. Tips On Refreshing Your Brand! 10/27/2023

    What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.

  10. Customer-Centered Content Marketing Part 1 10/25/2023

    Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is a content-marketing strategy that is aligned with the real buyer's journey.