Articles by Perry Rearick

41. Customer-Centered Content Marketing - Part 2 11/15/2023

    It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.

42. Be Courageous! 11/13/2023

    Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.

43. Tips On Refreshing Your Content! 11/6/2023

    We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.

44. Tips On Refreshing Your Brand! 10/27/2023

    What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.

45. Customer-Centered Content Marketing Part 1 10/25/2023

    Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is a content-marketing strategy that is aligned with the real buyer's journey.

46. Add A Big Helping Of Kaizen To Your B2B Recipe For Success! 10/11/2023

    According to Masaaki Imai, founder of the Kaizen Institute, kaizen means improvement in one’s personal life, home life, social life, and of course, work life.

47. Humanize Your Buyer 10/9/2023

    B2B buyers are teams of problem solvers seeking solutions to improve their businesses. And those teams are comprised of people, working collaboratively under imperfect conditions and sometimes under stress.

48. The Real Buyer's Journey 10/4/2023

    The single force that has disrupted the way B2B solution providers market and sell is also the most critical to business success, buyers. As buyers discovered and embraced on-demand, digital content to help them solve problems, not make purchasing decisions, they pushed long-held B2B marketing traditions aside, rendering them obsolete.

49. Marketing Through Economic Uncertainty 9/28/2023

    We’re now in the second consecutive year of economic uncertainty. Or is it the third? Despite this pesky funk, there are some signs of improvement and talk among economists of a soft landing. Yet nearly everyone I speak with feels nervous and that is understandable.

50. Plan Like There Are No Rules 9/28/2023

    This is the time of year when marketing leaders and their teams are establishing goals and developing plans to achieve them for the next year. But to offer some intense candor and honesty, many of us are not great at planning. We love to talk about ideas, create entertaining slide productions, and populate complex spread sheets with words intended to convey a strategic vision. But that’s not real planning!