Linking Actions To Outcomes

By Perry Rearick, Chief Editor, Follow Your Buyer

Many of the B2B marketing professionals I speak with feel like they’re drowning in activities that have no connection to a desired business outcome or strategy.

Do your marketing and communications plans for this year look a lot like last year’s when you put a freeze on new hires because of declining business revenue? If the answer is yes, why do you think your results will be any different?

Perhaps your business needs a marketing and sales intervention.

B2B marketing departments tend to be the go-to folks for all writing, graphic design, editing sales notes in the CRM, announcements for the family summer picnic, cleaning up the office Slack remarks…you get the picture.

This causes a great deal of mission creep as marketing departments are saddled with responsibilities other than engaging target audiences and nurturing customer relationships to enable sales, business development, and revenue generation.  

Before we get too far into the new year, it’s a good time to pause and reconnect your marketing plans with your business priorities before it is too late.

Stop the madness, Follow Your Buyer!