When creating your customer persona there are two main camps that organizations fall into. Those that have customers and those do not have customers or at least very few. If you fall into the group with customers that is great, but it still does not mean you are finished, in fact it could be the recipe for disaster. 

Business-to-business sales professionals are no strangers to innovation. The last decade has seen a shift to Zoom meetings, the rise of hyperscale data vendors, and modern RevOps. The days of smiling and dialing and wining and dining aren’t over, per se, but things are markedly different. Enter the next disruptor: artificial intelligence and ChatGPT in particular.

Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

VintaBio seeks to engage a complex target audience with its content marketing strategy. It does so by including lots of credible data that builds trust with potential clients. 

Jennifer describes their fixed-bed, handheld bioreactor that is at the center of their innovative solutions to developing and manufacturing viral vectors for cell and gene therapies. 

Jennifer Kingsley has spent most of her career on the business development side of the buyer - seller equation. Now she often finds herself in the buyer's seat and shares insights on what really matters.