When creating your customer persona there are two main camps that organizations fall into. Those that have customers and those do not have customers or at least very few. If you fall into the group with customers that is great, but it still does not mean you are finished, in fact it could be the recipe for disaster. 

Business-to-business sales professionals are no strangers to innovation. The last decade has seen a shift to Zoom meetings, the rise of hyperscale data vendors, and modern RevOps. The days of smiling and dialing and wining and dining aren’t over, per se, but things are markedly different. Enter the next disruptor: artificial intelligence and ChatGPT in particular.

Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

Human-derived organoids are an exciting innovation in the drug development process that most drug developers don't know about. Dr. Alexis Santana from Samsung Biologics talks about how she helps make this technology understandable and meaningful with external audiences and potential prospects.

Jeremy Victor explains his model of infusing kindness, curiosity and generosity into conversations, fostering trust & undertsanding, and contributing more to any given interaction.

Edelmans's Thought Leadership Impact Study for the past 6 years has found that the best way to influence business decision makers is with thought leadership content, and that is the opinion of the business decesion makers. However, few solution provider organizations know how to develop effective thought leadership content programs. Annie offers advice!