Thoughts for the Week
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How Do You Describe Your Brand’s Soul?
4/15/2024
The time I received an email from Howard Schultz while working in a coffee shop.
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IT’S TOO LOUD IN HERE!
4/8/2024
The internet is a noisy place. Imagine if each piece of content was a rock band playing simultaneously but not in synch, and not even the same song. Our online scrolling would deliver just a lot of loud noise. Well, that’s what it is! Not audible noise, but mental noise and some of us are contributing to it.
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Celebrate All The Wins!
4/5/2024
There is only one winner in a basketball game, but each game is packed with scoring and what seems like a continuous celebration of incremental wins. Teams celebrate baskets, 3-pointers, slam dunks, foul shots, blocked shots, steals, turn-overs, disrupted plays and more. The over 100 points scored per game offers a lot of opportunities to celebrate. It keeps the energy level high and provides the fuel needed to play hard the entire game. Do you do the same?
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Nurture Your Inner Malcontent!
3/24/2024
We all have a bit of malcontent in us, not a bad thing, and tapping into that inner self can be valuable.
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You Nailed It!
3/18/2024
Have you ever heard the saying, if the only tool you have is a hammer, you tend to see every problem (or opportunity) as a nail? It was made famous by Abraham Maslow, yes, the same Maslow that gave us the hierarchy of needs and it refers to being over reliant on a familiar tool. It has many applications in life and business.
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The Handoff – Transitioning Leads From Marketing To Sales
3/11/2024
The key to successful track and field relay teams is the interdependent relationship of the four runners. The teams that efficiently transfer the baton from one to another have a better chance of winning. They spend many hours practicing and perfecting just the hand-off and make it look much easier than it is. And great marketing and sales teams that possess the same interdependence win more business.
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How's Your Interoperability Between Marketing And Sales?
3/11/2024
The common goal of B2B sales and marketing is revenue generation, but the painful truth is that the lack of a seamless flow of actionable information between marketing and sales is more common than we wish to recognize, and it is killing our businesses.
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Does Your Reach Exceed Your Grasp?
3/11/2024
Continuous improvement is a model embraced by business, sports teams, athletes, and those who are fitness minded. You may have heard the mantra, “no pain, no gain”. However, not all pain leads to gain and not all gain requires pain. But on a personal level, continuous self-improvement requires us to step outside our comfort zone. For some, that can be painful, although it doesn’t have to be. It simply requires the right mindset.
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Avoiding Rbbit Holes!
3/4/2024
Last week's thought was about the value of operating at a pace in both work and leisure that enables one’s senses to experience things that would otherwise go unnoticed and unlearned. A good companion concept is avoiding rabbit holes, “ooh shiny” attractions that pull us off track and often waste time. And extricating ourselves from rabbit holes is challenging. Go ask Alice!
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What We Can Learn from Warren Buffet About Content Marketing
2/27/2024
Each year at this time, I look forward to reading Warren Buffett’s letter to shareholders. I never know what I’ll learn, but I’m always confident I will. I tend to pay less attention to the profits and loss data and focus more on what and how Buffett communicates. What especially stood out for me in this year’s letter is how he describes who he writes the letter for. It is a lesson in the importance of understanding one’s target audience and a clinic in developing a target audience persona.