Thoughts for the Week

31. Communicating An Understanding Of Your Customers' Customers 2/20/2024

    Does your B2B marketing collateral project the things you sell, or the impact of those things on your customer's business?

32. Attracting The Habitual Reader With Your Content Marketing Strategy! 2/12/2024

    I recall a conversation I had with a mid-level marketer about six years ago who was frustrated that his content marketing engagement strategy was only attracting “habitual readers” rather than ready-to-buy leads. Habitual readers? What did he mean by that?

33. Are You A Member Of The Procrastination Nation? 2/5/2024

    I’m Perry and I’m a procrastinator. I tend to over think my actions, especially work-related activities.

34. Managing To-Do List Overload 1/29/2024

    Does managing your to-do list feel like a stressful juggling act? Like me, I am guessing that your units of work in any given day exceed your units of time available.

35. Do You Practice Resilience? 1/22/2024

    My good friend, Todd, is a cold bath enthusiast, an evangelist really, because I now do cold plunges routinely, it helps build resilience. Wait a minute! Resilience? I thought you were either born with it or you weren’t.

36. Seek To Understand Before Seeking To Be Understood 1/16/2024

    Successful, experienced sales professionals identify empathy as one of the most important skills for success. Yet, how often do we arm salespeople with a handful of questions intended to set up a scripted pitch? 

37. Begin With The End In Mind 1/8/2024

    The second habit identified by Steven R. Covey in his book, “The 7 Habits of Highly Effective People”, is to begin with the end in mind. Easily misunderstood and seemingly in conflict with habit number three, put first things first, many of us tend to bypass number two. What does it mean? 

38. Be Courageous! 11/13/2023

    Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.

39. Tips On Refreshing Your Content! 11/6/2023

    We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.

40. Tips On Refreshing Your Brand! 10/27/2023

    What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.