Thoughts for the Week
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How To Attract A Prospect And Hold Their Attention!
8/21/2023
There is a strong consensus among digital marketers that we have about three seconds to capture the attention of a prospect with our messaging. If we don’t, they move on, and the opportunity is lost. Holding their attention can be even more difficult. How do we get more prospects engaged with our marketing content?
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Creating Marketing Hooks With Meaning!
8/14/2023
When it comes to marketing messages that resonate most with potential buyers, showing is more effective than telling. What do I mean by that?
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As A B2B Seller, Are You Reading The Digital Room?
8/6/2023
We’ve all sat through presentations, in-person and virtual, good and bad, interesting and boring. One key characteristic of good presenters is being able to read the room, and this can create valuable, engaging presentations. Now consider all your marketing content as a presentation room with each piece of content representing an open seat and you’re at the podium.
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When SPEED KILLS Sales!
7/31/2023
I speak with quite a few B2B solution providers who operate on the premise that the faster they contact a “lead” increases their chances of closing a sale. This isn’t true!
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How To Follow-Up With A Prospect When They’re Not Ready To Buy!
7/24/2023
One of the most common questions I hear from B2B solution providers is how to follow-up with a prospect when they aren’t ready to buy. Here is an approach that works well!
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Unmuddling The Early B2B Buyer’s Journey!
7/10/2023
B2B marketing and sales professionals still often define the early buyer’s journey as when the buyer becomes aware of a seller’s products or services. That's not it!
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Mid-Year Check-Ins With Customers: The Most Important Question You Can Ask!
7/5/2023
A universal gasp is reverberating across the business world as we become aware that, yes, it is July and we’re already halfway through the calendar year. This is a good time for a mid-year marketing and sales check-up. And, this is a great time to check-in with your current customers.
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Do You Want To Increase Your Target Audience’s Engagement With Your Content? Do This Simple Audit!
6/26/2023
Audits have a negative reputation! Whether they come from the IRS, FDA or some other three—lettered government agency, we don’t typically welcome them. But let me introduce you to an audit that you will want to do regularly because of the positive outcomes it delivers.
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What Is The Secret To Building Trust With Potential Buyers?
6/5/2023
Trust is a critical ingredient, perhaps THE CRITICAL INGREDIENT, for successful B2B relationships. But how do solution providers go about building trust and what is their secret? The answer, they begin by helping!
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Content Is King, Or Is It?
5/30/2023
Most of you will recognize the phrase “content is king” and will correctly attribute it to Bill Gates. It is often quoted by those of us who practice the art and science of digital content marketing to bolster our profession and sometimes grab a seat at the big table where decisions are made.