Thoughts for the Week
What Is The Secret To Building Trust With Potential Buyers?
Trust is a critical ingredient, perhaps THE CRITICAL INGREDIENT, for successful B2B relationships. But how do solution providers go about building trust and what is their secret? The answer, they begin by helping!
Content Is King, Or Is It?
Most of you will recognize the phrase “content is king” and will correctly attribute it to Bill Gates. It is often quoted by those of us who practice the art and science of digital content marketing to bolster our profession and sometimes grab a seat at the big table where decisions are made.
Taking Your B2B Content Marketing To Infinity & Beyond With A Customer-Relevant Purpose
For those of us in the marketing and sales profession, we’ve long respected John Deere as the pioneer of content marketing. They first published The Furrow in 1895 and it is still published today in print and digital forms. They have the most enthusiastic brand loyalists on the globe, and perhaps one day throughout the universe. Why does this work so well?
Much Of Your Messaging Doesn't Even Reach Your Prospects, What Can You Do About It?
You prospects are equipped with noise cancelling capabilities. How can you get them to connect with your content?
When The Economy Is Down, Decisions Go Up!
I’ve lost count of how many months we’ve been anticipating a recession and many economists still feel it is imminent, although maybe not as severe as we once thought. And that’s sufficiently vague to keep business leaders nervous enough to be more personally involved in spending decisions.
What Do Your Taglines Say About Your Customer?
Taglines are the staple of marketing communications. They appear in our B2B advertising, on our websites, and in just about every bit of copy we produce for external audiences. But, what do they say to and about our customers?
Accelerate Your Sales Process By Learning, Helping & Understanding
“Why” questions reveal purpose, motivations, intent, and reasoning. When done with sincerity, they enable solution providers to offer helpful ideas that are aligned with what a client needs help with.
Overly Automated Marketing And Sales May Be Killing Your Business!
The efficiency gained by using marketing automation to develop personal connections is alluring, but many of us take it too far and it is killing businesses.
What Does Your Marketing Content Do?
Good content creators spend time getting to knowing their target audiences. It is fundamental to crafting compelling content. They think beyond the usual demographic data and seek to understand their buyers, both prospects and current customers, at a deeper level.
Chillin’ With Giants!
Occasionally I stray a bit away from B2B marketing and sales in my thought-for-the-week, this is one of those times, sort of.