FROM THE EDITOR
A potpourri of thoughts to help your business!
This edition of our newsletter is a collection of “Thoughts for the Week” that were popular with you, our readers. Knowing that you may have missed some, we’re republishing them.
They represent a blend of ideas that I believe are most important in creating a long-lasting B2B marketing and sales engine that produces revenue growth and creates customers for life.
If you are a regular reader of Follow Your Buyer, you won’t be surprised that each is centered on the buyer and helping them throughout their journey to making a purchasing decision, rather than simply selling them a solution.
We cover being more intentional with your marketing, redefining your buyer as someone trying to solve a problem and helping them, examining your content from your buyer’s perspective, and getting better results from your paid media.
I hope you enjoy this edition of the newsletter and I’d love to hear about the successes you are having by applying a customer centered approach to marketing and sales.
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Chief Editor | Follow Your Buyer