ARTICLES BY JEREMY VICTOR
5 Ways To Improve Your Content Strategy5/5/2021
Your content and communication need to follow one basic principle -- the key to creating successful B2B relationships is by providing your audience with information that they find timely, helpful, and useful. With that as our guiding principle, use these five tips to improve your content strategy.
Content Marketing Is...5/5/2021
Content marketing is a discipline that requires study and practice. It’s not a fad, a buzzword, or the next passing fancy. It’s a skill that needs to be developed and mastered.
What Really Is A Buyer Persona?5/5/2021
A buyer persona is a description of a specific person for whom your products and services are intended. It goes beyond statistics and demographics and defines behaviors, motivations, likes/dislikes, traits, etc. Its intent is to help you reach your customers on a human level.
3 Keys To Ditching The Marketing Speak And Developing Relevant B2B Content
Typical B2B marketing overflows with overused, self-serving puffery like "best-in-class" and "results-oriented." As meaningless as these terms are on your homepage and brochure, using the same approach for your content marketing will almost certainly have disastrous long-term consequences.
Content Marketing: Four Essential Elements
There are four things every B2B marketer needs to know and understand to become a successful content marketer. Learn and master these first.