Featured Articles
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Content Is King, Or Is It?
5/30/2023
Most of you will recognize the phrase “content is king” and will correctly attribute it to Bill Gates. It is often quoted by those of us who practice the art and science of digital content marketing to bolster our profession and sometimes grab a seat at the big table where decisions are made.
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5 Tips To Achieve B2B Marketing And Sales Alignment
5/22/2023
When we speak about marketing and sales alignment, we most often mean alignment between the two. However, the most impactful is when both marketing and sales are aligned with the journey that buyers navigate to make purchasing decisions.
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Taking Your B2B Content Marketing To Infinity & Beyond With A Customer-Relevant Purpose
5/1/2023
For those of us in the marketing and sales profession, we’ve long respected John Deere as the pioneer of content marketing. They first published The Furrow in 1895 and it is still published today in print and digital forms. They have the most enthusiastic brand loyalists on the globe, and perhaps one day throughout the universe. Why does this work so well?