Featured Articles

  1. Connecting Target Audience, Messaging, And Outcomes: Lessons Learned From A Military Deployment! 5/28/2024

    In the mid-1990s I found myself in Kuwait, a common deployment destination at that time. It was neither my first nor last time there, but it was the only time serving as an Army public affairs officer. It wasn’t something I had much experience with and the learning curve was steep.

  2. Xfinity's “The Aviators”, Who Is The Hero In Your Stories? 5/17/2024

    May is Military Appreciation Month in the United States with Memorial Day on the 27th. It is a month when patriotism is often prominently featured in advertising and every once in while someone creates something that is nothing short of awe inspiring 

  3. Is Your B2B Sales Follow-Up Just All About The Benjamins? 5/10/2024

    Digital content marketing delivers an abundance of actionable data on buyers that is built on a common foundation of information that boils down to a person who has engaged with a piece of marketing content. It you're on your game, it includes the person’s name, where they work, their title, geographic location, the content they accessed, and their contact information. And therein lies the problem. Sales teams, and marketers too, fixate on the contact information like a heat-seeking missile.

  4. Could Generative AI Be An Over-The-Horizon Storm For B2B Marketers? 5/3/2024

    Generative AI, in the form of ChatGPT and other technologies that retrieve information and help create content using prompts, has B2B marketers excited and at the same time fearful that it might make them obsolete.