Featured Articles
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I Think There’s Still A Chance!
12/4/2023
What is the secret to optimism in sales?
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Practicing Intentional Ignorance To Subdue Information Overload!
11/27/2023
I recently tuned into a morning network news program. My expectations were that I might get caught-up on some important topics in the world. Boy was I wrong!
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Good News And Bad News
11/20/2023
To survive the stress of a three-day work week, focus on the biggest opportunity.
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Customer-Centered Content Marketing - Part 2
11/15/2023
It is important to understand that potential buyers are on a journey to solve problems, not necessarily buy something. If you want to be considered as a solution provider, you must be a helpful participant in their problem-solving journey, the entire journey.
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Be Courageous!
11/13/2023
Has courage become the forgotten leadership trait? If the leadership traits gathered for Thanksgiving, it was courage who carved the turkey. It seems like now it has been relegated to the children’s table.
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Tips On Refreshing Your Content!
11/6/2023
We recently offered some tips on refreshing your brand. Let’s stick with the theme of refreshing and apply it to our marketing content. Even content gets tired and can use some freshening up.
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Tips On Refreshing Your Brand!
10/27/2023
What makes defining “brand” so challenging is that it depends on who you ask. The most important opinion when describing your brand is that of your customers. Your brand is what they say about you.
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Customer-Centered Content Marketing Part 1
10/25/2023
Here is the problem that many of us have. We define the B2B buyer’s journey in three stages: awareness, consideration, and decision. And we define awareness as when a buyer becomes aware of us and our solutions. We then develop content strategies focused on our own products and services which is what buyers seek in the late stages of their journey. We miss the opportunity to build trust with buyers when it is most critical. What we need is a content-marketing strategy that is aligned with the real buyer's journey.
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What's Your Walk-Up Song?
10/23/2023
The Major League Baseball playoffs are underway, and the world series will begin this week. It is a time when even those who are not fans will tune into a game, as long as it doesn’t interfere with your Golden Bachelor watch party.
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Add A Big Helping Of Kaizen To Your B2B Recipe For Success!
10/11/2023
According to Masaaki Imai, founder of the Kaizen Institute, kaizen means improvement in one’s personal life, home life, social life, and of course, work life.