Newsletter | May 24, 2023

05.24.23 -- What could be missing from your content marketing?

  In This Issue:  



What could be missing from your content marketing?


There is far more to content marketing than creating content. Before we blog, speak, record, and create supporting graphics, we must put adequate time into developing plans.


What do we want to accomplish with content marketing? Content marketing is the means of achieving a goal, it is not the goal.


Planning requires envisioning a desired end state, gaining a deep understanding of the situation we face, defining and assigning a set of synchronized activities, articulating success criteria and establishing methods to measure progress. For the best results, planning sessions should be intentional and require adequate headspace and clarity, all hard to achieve in the world of busy B2B marketers.


This edition of our newsletter is a brief immersion into content marketing and intended to be a stimulating recess from your busy day.


Wendy Jacobson, a content marketing laureate, is back with a great article on creating content for better business outcomes. Also included: the four essential elements for content marketing, how to establish goals for your content marketing, and how to determine topics for your content.


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- Perry

Perry Rearick

Chief Editor | Follow Your Buyer


Exclusive Content From Follow Your Buyer
Content Marketing Is More Than Simply Creating Content

Today it seems that every business is engaged in some sort of content marketing initiative, which means that in addition to pitching products or services via traditional marketing methods, companies also are producing content to help inform, educate and even entertain their audiences. But because there’s some confusion about what content marketing actually is, many businesses aren’t as effective as they could be in their content marketing efforts. 

Content Marketing: Four Essential Elements

There are four things every B2B marketer needs to know and understand to become a successful content marketer. Learn and master these first.

Are You Throwing Darts In The Dark With Your Content?

When you create content for your business, do you stop to think what the goal is? Many people think they need to create content for their business, yet they don’t know why. They are busy drafting a blog post or thoughts for social media, but they lack a plan. Or, if they have a plan, they don’t have a clear objective around what they want their content to accomplish. 

Content Marketing, Determining What To Write About

What do we write about? That is the most common question I hear from B2B marketing teams employing, or wanting to employ, a content marketing component to their strategy. It is a valuable question and deserves our best efforts!