Syntegon's Quentin Burley

On the road with the Trailblazers! According to research led by John Dawes from the Ehrenberg-BAss Institute, only 5% of one's target audience is ready to buy o any given day. Not to worry says Quentin Burley from Syntegon, who I spoke with at PDA Week. The 95% are still important and here are some tips on how to help them until they're ready.