FROM THE EDITOR
Making B2B Human Again!
Marketing automation has tapped into a human tendency we all have to find the easiest way to do things. It allows us to automate messages that we blast out to large data bases, announce new products and services to everyone we know, and invite prospects to visit our booth at an upcoming tradeshow and be rewarded with some cool swag.
This automated messaging has naturally made its way into our use of social media and specifically, LinkedIn. Many of us have tried to turn a platform intended to connect people into our own impersonal pitch stage.
This practice is sucking the life out of B2B marketing and sales and dehumanizing business and it’s somewhat of a dilemma. The very thing intended to better connect us as people becomes a vehicle to automate sales pitches in a most inhumane way.
This issue of our newsletter is about using LinkedIn to make B2B marketing and sales human again. Our feature article is based on a conversation I had with Braden Wallake and Kellan Smith of HyperSocial on how to automate what we can and personalize what we should. There are also two articles with tips on how to get the most from your LinkedIn participation. And there is a great guide on setting up your profile from Nina Riffaud, of HyperSocial.
Special thanks to all the experts I’ve had the pleasure to connect with on LinkedIn.
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Happy Thanksgiving - Perry
Chief Editor | Follow Your Buyer