Today is a big day, Follow Your Buyer has a new look, and we owe much of that to you!
Over the past six months, many of you shared with me your biggest challenges and what you are most interested in editorially. I am grateful for your input and today is the first edition of our new newsletter that is a response to what you told me.
We’ve added more content to each edition and more variety too. What won’t change? We're still ad free and no sales pitches.
In each newsletter you’ll find a feature article plus best practice advice on content marketing, marketing and sales operations, market research, technology, and social media, along with some how-to material on the Follow Your Buyer methodology. Plus, there’s a little extra, including a monthly book recommendation and review.
Thank you again for your valuable feedback and input! I look forward to providing you with many more months of editorial content to help you be the best B2B marketing and sales organization, and I encourage you to contact me anytime with your thoughts and ideas on what you’d like to see.
Complex, long-term B2B relationships require more than the adequate delivery of goods and services. Healthy, productive relationships that lead to growth for both customers and solution providers are built on shared values and have a cultural fit at their core.
When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.
When trying to discover why our business is not growing as much, or as quickly, as we like, it is common to initially blame uncertain economic conditions or other factors outside of our control. If we look inward at the things we can control, we may point to low quality leads from marketing or undisciplined sales teams that fail to close. The real problem is not often siloed in either marketing or sales, but in how they work together.
Life Science Connect, the parent company of Follow Your Buyer, has had a front row seat for the past several decades for the evolutionary transformation of the buyer's journey. Here is what we learned!
Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a marketer, may suffer from lack of influence and respect, limited resources, and limited professional development. But it doesn’t have to be this way.
At any point on a typical day, at least a dozen applications are open my computer. Adopting each one came only after careful consideration, but each was primarily evaluated on its own merits and its ability to integrate with other applications received less attention. Over time it became fragmented and my MarTech stack looked more like a Jenga tower on the verge of collapse. If your experience is similar, it might be time to defragment your suite of marketing technology tools.
At some point we sucked the life out of our B2B marketing communications. Maybe it’s the way we over automate our outgoing messages or that we’ve turned our marketing departments into impersonal content production centers.
At the top of our list of valuable, must-read books for B2B leaders, marketers, and sales professionals is “Selling to the C-Suite” by Nicholas A.C. Read and Stephen J. Bistritz. Here’s why we recommend it.
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