B2B Digital Marketing Is Experiencing A Wild West Moment And There Is A New Sheriff In Town

According to Seth Preston & Artur Tkachev, Co-Founders of Inf//uent - Life Sciences Marketing, digital marketing is experiencing a wild west moment and there’s a new sheriff in town and a new member of the B2B buyer team. They go by Claude, Gemini or another name assigned by their users. Does your marketing content strategy include them finding you? What are their content preferences? Can they even find you when their searches don’t mention your brand?